Google and Facebook dominance leads to costlier and less effective ads
Nick Manning and Joanna Burton join the podcast to reflect on how the CMA wants the UK to curb Facebook and Google's dominance in digital media.
1:50 - unpacking the CMA report with Nick and Joanna
9:48 - implications for the online display market
12:09 - should advertisers care?
17:35 - the break-up of Google and Facebook?
27:20 - how media agencies think
38:30 - closing thoughts
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