Whitney Bromberg Hawkings, Founder, FLOWERBX
Michael sits down with Whitney Bromberg Hawkings, founder of FLOWERBX, the fast-growing flower subscription start-up delivering luxury flowers to those with an eye for the extravagant. Born in Dallas, Texas, Whitney went on to enjoy almost 20 years working with one of the state’s homegrown heroes Tom Ford, where the seeds were planted for her own venture, launched in 2015. In this episode Whitney shares the lessons she learnt in her fashion career, why she decided to go out on her own and the challenges she faced disrupting a multi-billion-pound industry. She also explains how FLOWERBX pivoted during COVID-19 and why she believes flowers are a symbol of hope and renewal in these extraordinary times.