How Coaches Can Sell What They Do

Episode 9,  Sep 21, 2020, 04:00 PM


The short answer is you don't need to!

Too many coaches are bombarding the world with information about how they work and that's why their diaries are empty. If we slow down we can see that by doing this we are besmirching the noble coaching profession with sales-y BS that alienates us from our potential clients. Telling stories is how we market ourselves! 

Here's a challenge for you: next time someone asks you "what do you do?," don't reply with "I'm a coach" and then dive into how you work. Instead, reply with a story of how you've worked with one person.

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