How to Use Facebook as a Coach

Sep 28, 2020, 11:57 PM
***Do I post on my page or profile for Facebook?***

I get this question at least once a week and now I have something to refer to when I explain my answer! 

The purpose of a Facebook page has diminished over the years and is now a pay to win the game, so if you've got money to throw into ads be my guest. However, if you wanna reach people for free then the best way to go is posting on your profile using hashtags and telling stories as this will create organic discovery. This isn't about marketing strategies, it's about building a coaching business by having conversations and that's all - keep it simple.

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