How to Know When It’s Time to Rebrand or Refresh your Branding

Oct 13, 2020, 05:02 AM

Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or maybe you are ripping out walls and ordering new appliances.

Your brand can become dated just the same way your old countertops can. But before you overhaul every visual representation of your business or ignore me thinking that’s not important, ask yourself- is it time for a rebrand? Do I really make time to focus on what my brand really is? Am I avoiding branding because I’m too busy working for the business to work ‘on’ the business? Which is a trap I find myself in often.