Launching BOOKMARKED, an intellectually-stimulating series of book-reading sessions, hosted by MIT ID Innovation Programme.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what makes us Indian, American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve a new understanding of why we do the things we do.
Prof. Harshit Desai, Director, Innovation Programme will be in conversation with our Guest reader, Mr Shekhar Badve, founding Director of Lokus design, a leading Strategy & Design company. NID alumni with 17+ years of diverse experience in Strategic Design, Innovation, Design Research. A jury at GOI's India Design Mark, Member of CII’s National Committee on Design, Design Interventions in Smart City, Member of Board of Studies, MIT Institute of Design.
So, tune in to BOOKMARKED & let's learn.innovate.lead