Why Apple is smiling at your kidney jokes

Oct 24, 2020, 05:00 AM

What premium phones offer their users, whether they are more about flash than functionality, and why consumer aspiration is necessary for the smartphone ecosystem.

The market now has a flurry of premium phones, some of them costing over 1 lakh rupees. Every time a new premium phone is launched, people often crack jokes like, ‘Oh I would sell my kidney for this!’. In this episode, Nandagopal Rajan and Nimish Dubey talk about what these phones have to offer, whether they are more about flash than functionality, and why the truth behind those kidney jokes is actually really important for the smartphone ecosystem.