Why the smartest people ask stupid questions with strategist Zoe Scaman
Episode 49, Oct 30, 2020, 05:14 AM
Wielding a witch’s wand, we hot-footed aboard the Hogwarts Express for a magical chat with Founder of Bodacious and strategy’s own Severus Snape, Zoe Scaman, this week.
Zoe’s love for sci-fi and strategy has sent her searching around the world for the next shiny thing, working for the likes of Droga5, Ridley Scott Creative Group, and Adidas. She’s developed a TV series for a huge fashion label, branded a celebrity or two, and is the go-to-guru for expertise on brand planning and entertainment strategy.
In this episode, she adds magic and mojo to topics like avoiding university, Sydney’s strategy scene, PPC for porn sites, agencies ‘sausage factory’ problem, world-building and what-if planning, fetishizing frameworks, why the smartest people ask stupid questions, and a treasure trove more.
And check out her Substack
Here’s Bodacious
Her out of this world ISOLATED Talk
And her article on breaking our non-fiction addiction
Zoe’s book recommendations are:
Hollowpox Trilogy by Jessica Townsend
Where the Crawdads Sing by Delia Owens
Daring Greatly by Brené Brown
Dare to Lead by Brené Brown
Spinning Silver by Naomi Novik
Uprooted by Naomi Novik
The Midnight Library by Matt Haig