Will a nationalistic comeback help Micromax sell phones?

Nov 07, 2020, 05:00 AM

Whether signalling nationalism will help Micromax make a comeback and what the company really has to offer to its consumers.

Micromax, the phone company that had been popular nearly a decade ago, is now making a comeback. It has recently launched two new devices under the brand named 'In'. Though its comeback, Nimish Dubey points out, has a nationalistic flavour to it. This includes its founder Rahul Sharma saying that they have been inspired by the "events at the border". In this episode, Nimish along with Nandagopal Rajan discuss whether this strategy will really help the company sell phones, and what Micromax phones have to offer to users.