Tamara Lohan MBE, Founder & CEO, Mr & Mrs Smith
Tamara Lohan MBE says even amid the lockdowns and restrictions of the past year, she couldn’t think of a world without travel and the possibilities it brings to discover different cultures. But the Mr & Mrs Smith founder and CEO believes the pandemic is an opportunity to reset and make the industry fit for the future: “I think we can learn from this to travel in a better way, in a way that is kinder to the planet and kinder to ourselves as well.” Today, Mr & Mrs Smith is a brand synonymous with luxury and comfort. But this tech-driven travel club began life as a book sensation that took hotel lovers and industry experts by storm. Tamara shares her founding journey alongside husband and business partner James, from the ‘Great Escape’ that inspired the guide book, to its pivot to a technology platform, to adapting to a new and uncertain world in 2020.