Connie Nam (Astrid & Miyu)
Episode 28, Dec 21, 2020, 06:00 AM
In our final episode of ‘RLI Talks’ for 2020, I am joined by Connie Nam, Founder of the contemporary London-based jewellery brand Astrid & Miyu.
Connie talks about how she founded the business with the mission to revolutionise the jewellery experience. Astrid & Miyu started as an e-commerce brand but has now expanded to four permanent stores in London and two concessions in Selfridges, one in London and one in Manchester - with national and international expansion on the horizon, following three successful Pop-Ups in New York.
Connie also discusses the importance of creating a community around their brand, which they intend to maintain as they continue their expansion.
Connie talks about how she founded the business with the mission to revolutionise the jewellery experience. Astrid & Miyu started as an e-commerce brand but has now expanded to four permanent stores in London and two concessions in Selfridges, one in London and one in Manchester - with national and international expansion on the horizon, following three successful Pop-Ups in New York.
Connie also discusses the importance of creating a community around their brand, which they intend to maintain as they continue their expansion.
