Anthony Fletcher ex CEO of Graze.com: Riding the Scale Up Rollercoaster
Season 1, Episode 1, Jan 22, 2021, 11:40 AM
In this episode we chat with Anthony Fletcher about how he managed the aftermath of a dramatic overnight change in cost structure that put their whole business model in question.
Anthony Fletcher is an experienced leader with an impressive career at Graze.com the UK’s number one healthy snack brand.
Over the past ten years Anthony was responsible for taking the business to the US, achieving a $32m run rate in the first year, launching the brand into retail securing distribution in over 40,000 stores, as well as leading the sale of the business first to private equity group Carlyle in 2012 and then to leading global consumer group Unilever in 2019.
Anthony Fletcher is an experienced leader with an impressive career at Graze.com the UK’s number one healthy snack brand.
Over the past ten years Anthony was responsible for taking the business to the US, achieving a $32m run rate in the first year, launching the brand into retail securing distribution in over 40,000 stores, as well as leading the sale of the business first to private equity group Carlyle in 2012 and then to leading global consumer group Unilever in 2019.