Bringing creative and media together (but not just for big brands)
Simon Davis, founder of Walk-In Media, explains why a new generation of smaller "long-tail" advertisers should not be ignored by big agencies. Omar and Brittaney take a closer look at ad campaigns by Ikea, MacMillan, The Army, and On The Beach.
Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.
Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Running order (click links to see the Work on Campaign's website):
9:00 Ikea "Fortune favours the frugal" by Mother
16:00 MacMillan Cancer Support "Whatever it takes" by AMV BBDO
22:00 The British Army "Fail, learn, win" by Karmarama
27:30 Where are all the January travel ads? (apart from On The Beach "Someday" by Uncommon)
30:00 Simon Davis interview
- Nils Leonard went topless with Iggy Pop at Cannes Lions in 2016
Snoop Dogg quiz:
IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands:
XM Satellite RAdio (2002)
Dunkin’ Donuts (2019)