How to Understand Smart Shopping
Episode 16, Feb 03, 2021, 10:00 AM
Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.
Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur
Mike Ryan on Twitter: @mikeryanretail
Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL
Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU
Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur
Mike Ryan on Twitter: @mikeryanretail
Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL
Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU