Caroline Jones on knickers, going viral and why you have to give your followers more - if you want to get something back
Season 1, Episode 2, May 17, 2021, 12:00 PM
Caroline Jones, aka @knickersmodelsown is a stylist, slow fashion enthusiast and author of the book Knickers Models Own: A Year of Frugal Fashion.
On the 1st January 2015, not long after she’d lost her lovely mum, Caroline set out to raise a modest £100 for charity. She challenged herself to post a picture of herself in a second hand outfit to her Facebook account, every day for a year.
On the 1st January 2015, not long after she’d lost her lovely mum, Caroline set out to raise a modest £100 for charity. She challenged herself to post a picture of herself in a second hand outfit to her Facebook account, every day for a year.
Within a week the project had gone viral and her page had attracted 97 thousand visitors.
She went on to raise more than £75,000, win an award from the Prime Minister for her fundraising and appear in The Guardian, on BBC news, The One Show and Loose Women.
She went on to raise more than £75,000, win an award from the Prime Minister for her fundraising and appear in The Guardian, on BBC news, The One Show and Loose Women.
In our conversation, I ask her what it’s like to go viral online. We chat about ideas, daily posting habits, and why you always have to give more to your audience or followers - if you want to get something back.
⭐️⭐️⭐️⭐️⭐️ 5 star reviews on Apply podcasts help other listeners find #JustBloodyPostIt, I'd love you to leave one and help me to spread the word.
If you'd like to be the first to know about my marketing courses and workshops for own-boss businesses click here to sign up for my emails.
⭐️⭐️⭐️⭐️⭐️ 5 star reviews on Apply podcasts help other listeners find #JustBloodyPostIt, I'd love you to leave one and help me to spread the word.
If you'd like to be the first to know about my marketing courses and workshops for own-boss businesses click here to sign up for my emails.