Major League Baseball’s Noah Garden on the commercial future of America’s pastime

Jun 08, 2021, 05:00 AM

SportsPro editor at large Eoin Connolly talks to Noah Garden, chief revenue officer of Major League Baseball. 
They discuss the financial and commercial impact of Covid-19, as a full schedule plays out across 2021, and how the pandemic has changed the interactions between the league, its teams and its partners. 
Noah also lays out the implications of MLB’s ‘One Baseball’ initiative to coordinate more of the sport’s activities and talks about balancing the regional sports network economy with the need to digitise its media strategy, the changing approach to filling stadiums, innovations in technology and international ambitions.

Music: Surf Inspector by Kevin MacLeod