Beating work loneliness with online community founder Lara Sheldrake
In this episode, we chat about her marketing hangups, including strategies for beating perfectionism. About the balance of creation v consumption when it comes to social media, and about how the most powerful thing you can do with your online community can be to listen,
"Conversations and actually connecting with your people is so important because it's in what they do and don't say that you'll find the tell tale signs of what they need. That's the beauty of building a community I think. You really do get to know people so well. Which allows you to understand their motivations and their fears and how you can help them with the most value and impact."