Visit Salt Lake CEO Kaitlin Eskelson discusses the destination's first rebrand in 40 years.

Episode 6,   Jun 30, 2021, 11:00 AM

Episode #6. The pandemic prompted new thinking, new looks, and new branding by a good number of destinations. We run through the list of big cities and small ones, then take a closer look at Salt Lake, as they complete their first brand refresh in 40 years.

Visit Salt Lake:

Check out the Travel Vertical Newsletter:

If you are interested in being a guest on the show, please contact Laurie at

The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic.