Publicis Groupe UK CEO Annette King picks Power Play: Elon Musk, Tesla And The Bet of The Century

Jul 29, 08:48 AM

Tim Higgins reports on cars and technology for The Wall Street Journal, where his sights often lock onto Silicon valley titan Elon Musk and Tesla, the electric car business that Musk founded in his own disruptive, daring and divisive image.

Power Play was picked by Publicis UK CEO Annette King, get your copy today from our indie bookshop partner Primrose Hill Books.

Elon Musk's impossible dream - to make a desirable, sustainable, mass market electric car - has become a multibillion dollar reality in Tesla - the most valuable automative company in the world.

Today, with a market valuation of $630 billion, Tesla's shares are worth more than Toyota, Volkswagen, Daimler, and General Motors combined.

To many he embodies the “contemporary electric car zeitgeist” to some he is an underdog, to others an anti-hero or a conman – what’s certain is that few people understand Elon Musk and Tesla better than Wall Street tech and automotive journalist Tim Higgins, who shares his OMI with Richard Kilgarriff.

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