Brett Gosper on the NFL’s ambitions in London, Germany and beyond

Oct 12, 05:00 AM

SportsPro editor at large Eoin Connolly heads to London’s West End to talk to Brett Gosper, head of Europe and the UK at the National Football League (NFL). 

As the NFL stages two International Series games at the Tottenham Hotspur Stadium, Gosper explains how the league is rebounding from a Covid-enforced break in the British capital, how it is taking on markets like Mexico and Germany, and the implications of a rule change allowing individual teams to market themselves overseas. 

He also reflects on his opening months in the job after arriving from World Rugby, what lessons he is applying from leading a governing body and his previous experience in agencies, and how sports like rugby, soccer and American football can collaborate on player safety and the risk of long-term brain injuries.