Harish speaks about 4 elements that need to come together in a good story. It needs to evoke an emotion, involve human spirit, use simple language and add value and leave the user with a thought or an insight. He also speaks about some of the stories of Brands (Indian and International) that have inspired him.
Harish Bhat is the Brand Custodian of Tata Sons. He has had a ~35 year career at the Tata Group and has held several leadership roles including COO - Watches and Accessories Business at Titan, MD & CEO of Tata Consumer Products, Chairman of the Board at Tata Coffee Limited and more.
He is the Author of four books. "#Tata Stories", 40 timeless tales to inspire you. "An extreme love of coffee", an exciting novel about coffee and magic. "Tata Log", inspiring stories from the contemporary history of the Tata Group. "The Curious Marketer", a free-flowing exploration of curiosity in marketing. He also writes frequently in several leading publications including The Mint and The Hindu Business Line.
In this conversation, we spoke about his journey, some of his key choices and his perspectives on storytelling and building culture through it. Then we dove into some of the stories and lessons from his book.
Published in Oct 2021.
Deepak is a Leadership Advisor and an Executive Coach. He works with leaders to improve their effectiveness and in helping them make better decisions specifically around organizational and career transitions. He currently runs Transition Insight (www.transitioninsight.com
) and works with leaders to handle phases of transition thoughtfully. He has worked as an Operations Consultant with KPMG in UK, Strategy Consultant with McKinsey in the US and as a Leadership Consultant with EgonZehnder (a Swiss Leadership Advisory firm) where he helped companies recruit CEOs, CXOs and Board Members and worked on Leadership Development. Deepak is a certified CEO Coach and is an alumnus of IIT Madras, IIM Ahmedabad and London Business School. His detailed profile can be found at https://in.linkedin.com/in/djayaraman
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