Clean and conscious beauty brand for global Indians: Sukriti Jindal, Co-Founder of ASA Beauty
Asa is the answer to clean, conscious beauty, the global Indian woman has long been seeking in her homeland. Founded by Sukriti Jindal and Asha Jindal Khaitan, it is a carefully curated, mindfully created clean beauty solutions especially for the Global Indian.
Offering an array of exquisite, purposeful products that are vegan, sustainable, free from animal cruelty and inspired by the purity of nature, asa gives the Indian woman a choice to embrace authentic products that accentuate her natural beauty, all while also preserving the environment.
Leading the path with its movement in ‘Clean Awakening’, ASA Beauty draws its inspiration from what the discerning Indian woman has always desired but perhaps never fully experienced.
A catalyst in creating a more aware way of being, ASA Beauty goes beyond the perception of conventional beauty to create a world that is designed to constantly give back.
Sukriti, Co-founder of ASA Beauty, tells us why Asa is a feeling, a journey, a revolution, that truly understands Women.
Discussing all this and more in my latest M-Power podcast episode.