SportsPro x StreamTime Podcast | Phil Lynch on Manchester United's media strategy and 'the Ronaldo effect'

Oct 26, 2021, 05:00 AM

For a special edition of the SportsPro Podcast's Big Interview series we bring you one of the highlights from our new weekly StreamTime Podcast featuring Phil Lynch, Manchester United’s media chief executive. 

In a wide-ranging conversation with SportsPro managing director Nick Meacham, Lynch talks about his work overseeing content and distribution for one of the biggest soccer clubs in the world.

Lynch details his journey from the sunny beaches of California to the cloudier skies of Manchester to lead the transformation of United's media and digital businesses. This conversation covers how the Premier League giants work with their players, the impact of ‘the Ronaldo effect’ on social and United’s strategy to build their audience at scale whilst pushing fans towards their own platforms.

The newly-launched weekly StreamTime Podcast is released every Wednesday, with profiling the people, businesses and technologies driving the sports streaming revolution. 

The podcast is set to become the go-to place for sports leaders and broadcast professionals seeking ideas, insights, and inspiration in these times of rapid transformation. Find StreamTime on your favourite podcast platform and make sure to follow or subscribe so you don't miss out on the latest episode.