Phil Lynch on Manchester United's media strategy and 'the Ronaldo effect'

Oct 27, 2021, 05:00 AM

Manchester United’s CEO of media Phil Lynch joins SportsPro managing director Nick Meacham to talk about his work at one of the biggest soccer clubs in the world. 

Phil discusses his journey from the sunny beaches of California to the cloudier skies of Manchester to lead the transformation of United's media and digital businesses. This conversation covers how the Premier League side work with players, the impact of ‘the Ronaldo effect’ on social channels and how Manchester United’s focus is to build their audience at scale whilst pushing them into their own platforms.