Oli Bennett on his fitness fanaticism, making his own energy drink and negotiating sponsorship deals with himself

Season 1, Episode 14,  Jan 03, 12:01 AM

When Oli Bennett puts his mind to something, he makes it happen, and the owner of inaugural Extreme E team Xite Energy Racing has his sights set on success.

But the rallycross ace is aiming for victory off track as well as on it. The fitness fanatic with a background in nutrition and a brain for business has brewed Xite Energy in pursuit of not only an edge over the competition but also a new health-conscious direction for energy drinks.

Extreme E is his latest challenge, and James and Michael sat down with Oli at the season-ending 2021 Jurassic X Prix to talk about his feel behind the wheel and his understanding of the word 'mouthfeel'.

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