What does Culture and Entertainment mean?

Season 2, Episode 5,  Jan 17, 06:00 AM

In this episode, Verve Showrunner’s Sam & Mikey sit in as guest hosts, as they welcome Diageo’s Head of Culture, Entertainment, Media and Digital, Tiernan O’Morain into the studio. They discuss the various meanings and iterations of “Culture & Entertainment” within the industry, delving into what works, and what doesn’t work for brands.