Marketing Your Practice
In this episode we discuss:
- [03:55] Michelle shares her journey to making her way into the world of marketing practices.
- [07:16] 2 secrets to marketing that you need to learn about.
- [08:58] Tips on how to research about and communicate better with your ideal patient avatar.
- [13:45] How marketing strategies and tactics work together and how you can apply both to your brand and marketing.
- [17:31] The importance of reviewing your marketing strategy and how its consistency can encourage people to buy.
- [22:32] Top reasons why you need to be on top of your marketing strategy as a dental practice owner.
- [25:10] Starting a new practice? Learn how you can market it before opening.
- [27:27] Michelle shares how you can open a practice with a ready waitlist of patients.
- [30:28] First steps you need to take in your pre-launch marketing.
- [32:17] 2 things you need to think about before choosing your practice location.
- [35:30] Find out how you can change people’s perceptions about a practice when you buy and take over an existing one.
- [38:58] Learn more about pricing value in your practice.