Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Frontier Airlines.

Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this innovative concept grow into a campaign with many facets? Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, answers these questions and more.

Discover Puerto Rico

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The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic.

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