A deep dive into ESPN+ with Russell Wolff

May 25, 05:00 AM

The guest on this week’s StreamTime Podcast is Russell Wolff, the executive vice president and general manager of sports streaming subscription service ESPN+.

First, SportsPro chief executive Nick Meacham and senior content manager Chris Stone pick out some of the more interesting stories from recent weeks. They cover Google’s reported interest in the Indian Premier League (IPL) rights, as well as the moves being made in Germany by S-Nation, the new streaming platform launched by former German Football League (DFL) chief executive Christian Seifert.

Then, Wolff joins Meacham to discuss the role of ESPN+ in the wider ESPN business and how the Disney-owned company is preparing to go all-in on direct to consumer.

Plus, Wolff draws on his experience heading up ESPN’s international business to discuss the broadcaster’s strategy overseas, while there’s also time to cover how Disney decides what content to put on what platforms, how betting will be integrated into ESPN+, and the role of advertising on the service.