From frustrated about followers to viral Reels star with stylist Anita Feron Clark @feronclarkstyle
Our guest this time, personal stylist Anita Feron Clark was in this type of funk with Insta when I first met her a couple of years ago. But necessity is the mother of invention and Anita needed to make Instagram work to drive bookings to her business (mostly 121 consultations + a bit of influencer marketing).
So she found her lane, committed to her niche (mid-life women) went all-in on Reels. What do you know her follower numbers are growing like mad.
In this episode we discuss,
- viral Reels (and what it's like to have one)
- representation in the influencer marketing industry (or lack of it)
- the discipline of marketing
- how old is too old