In this episode of the Firepreneurs Podcast, we resume unpacking the Job Checklist in our third episode of the series, specifically how to have your team MARKET to Your Customers! This creates a foundational layer of marketing impressions to the most important customer for your team, which is the customer they will be in front of at the moment. What good is it to market to win New customers when you aren't marketing to Keep your Existing customers?
Each episode in this series will take a piece from the Job Checklist that Bennett and team use at Fire Dawgs and explain why they include it on the job checklist and ways to utilize it within your company. This is the first in a series of videos that will tackle one of the most important systems and processes in a home services company.