Why women’s sport is the next big opportunity

Jul 20, 2022, 05:00 AM

Minal Modha, consumer research lead at Ampere Analysis, joins the StreamTime Podcast to discuss the growth of women’s sport and the role broadcasters and brands have to play in driving it forward.

SportsPro chief executive Nick Meacham and community lead Chris Stone are joined by Minal Modha, consumer research lead at Ampere Analysis, for this week’s episode of the StreamTime Podcast.

To coincide with SportsPro’s Women’s Sport Week, which is being co-hosted by Two Circles, the trio look at the ongoing rise of women’s sport, highlight some of the media trends that are driving that development, and seek to debunk the myths around who the audience is for female competitions.

There’s also time to discuss why investing in the sector makes sense for broadcasters and brands, as well as what more needs to be done to ensure that women’s sports properties continue to grow.