What are FAST channels and what opportunities will they create for sport?

Aug 03, 2022, 05:00 AM

SportsPro chief executive Nick Meacham and community lead Chris Stone are joined by Marion Ranchet, founder and managing director of The Local Act Consultancy, for a deep dive into FAST channels.

Ranchet, who offers consultancy services to companies launching OTT video services, explains precisely what a FAST – or free ad-supported streaming television – channel is, and highlights how the model differs from advertising-based video on demand (AVOD).  

Then, the trio consider the opportunities the FAST approach presents for the sports industry, what organisations should do when setting up their own FAST channels, and whether the model could even replace linear television in the future.