Inside MLB’s 20-year streaming journey and the BAMTech success story

Aug 31, 2022, 05:21 AM

SportsPro chief executive Nick Meacham and community lead Chris Stone sit down with Kenny Gersh, Major League Baseball’s (MLB) executive vice president of business development, to mark the 20th anniversary of the MLB.TV streaming platform.

Two decades after MLB became the first professional sports league to live stream a regular season game, Gersh discusses how the organisation went on to build BAMTech Media, a robust streaming technology business that was eventually acquired by Disney in 2017.

Gersh also outlines MLB’s media rights distribution strategy today, how it differs from other sports, and its decision to put some live games on Apple+.

There’s also time to look to the future, with Gersh explaining how streaming helps MLB reach younger audiences, the role of Web 3.0, and the league’s international growth strategy.