How F1 transformed its media business with director of rights Ian Holmes

Oct 19, 2022, 05:00 AM

The global motorsport series has been as effective as anyone in the sports industry with its media product over the last few years. In this in-depth interview F1's director of media rights, Ian Holmes, explains why.

On this week’s episode of the StreamTime Podcast Nick Meacham and Chris Stone visit Formula One’s offices to sit down with director of media rights, Ian Holmes.

In the interview Holmes provides an insight into Formula One’s recent deal with Sky, explaining how their relationship has grown and why he expects the latest agreement to continue providing an increasing amount of value to fans.

As one of Formula One’s longest serving employees Holmes is also able offer an overview of the transition he’s seen in more than two decades with the business.

To wrap things up discussion turns to Drive to Survive and how the Netflix series is responsible for the recent growth Formula One has seen, as well as what other types of content could be produced in the future to attract new audiences.