Laureus Sport For Good Index Podcast Special | Championing the brands making a positive impact through sport
Launched in 2021 to recognise brands making a positive social and environmental impact through sport, the Index once again shines a light on 29 companies whose work is setting the standard, bringing about meaningful progress, and ultimately changing lives.
On the agenda in this episode:
• What is the Laureus Sport for Good Index and why was it created?
• The difficulty in measuring and quantifying 'positive impact' for brands
• Why purpose-driven business is a financial as much as moral imperative
• Why the Index can prompt internal change and progress
To view the full Laureus Sport For Good Index and find out why each brand is included, click here.