This Media Weekly
, with the Football World Cup kicking off in Qatar, we are joined by Luca Allam
, CEO of PHD MENA, to discuss the big trends shaping marketing across The Middle-East and North Africa (MENA). We unpack what brands looking to expand into this diverse, growing, and future-facing region should consider, in order to connect authentically and effectively with MENA audiences.
Plus, we unpack the arrival of new social media platform Post, delve into Crocs' latest moves in gaming, and discuss what the selling out of Taylor Swift tickets can teach us about getting customer experience right. Enjoy the episode!