The Shift Sessions: Evolving Ecommerce Strategies
Episode 8,
Jan 27, 08:30 AM
How can marketers evolve their ecommerce strategies to maxmise their sales opportunities? Find out in the latest episode of #TheShiftSessions, PHD’s podcast for future-facing marketers.
In this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Listen as we discuss;
In this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Listen as we discuss;
- How shopping behaviours are changing
- How to build a successful eCommerce Business Plan
- Best Practice eCommerce Activation examples
