Ep. 29 Steve Grasse of Quaker City Mercantile

Feb 07, 02:31 PM

Steve Grasse is the founder of Quaker City Mercantile. An agency that has created brands like Fistful of Bourbon, Sailor Jerry Rum, and the iconic Hendrick's Gin.

Follow Steve on Instagram and check out Quaker City Mercantile.
Brands mentioned: Hendrick's Gin, Sailor Jerry Rum, and Fistful of Bourbon, which are owned by William Grant & Sons. He's also worked with existing brands like Miller High Life and Guinness (see Open Gate Brewery).
Steve and Aaron Goldfarb co-authored Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience. Steve's distillery Tamworth created a whiskey for the book called Dunce Whiskey, commemorating John Duns Scotus.
Influences: As If by Michael Saler, Jules Verne, Malcolm McLaren, and J. R. R. Tolkien, Starbucks has ties to Moby Dick, Disney, Star Wars, The Simpsons, Hermés, Doug Aitken