Exploring the Different Types of Media: Owned Media Series Episode 2
"The vast majority of my budget is still on paid media. It's the core of what we do. It's tried and tested and yields positive ROI. We're going to continue to do it, but we're going to continue to do it as a tactic as a part of a bigger strategy. It's a short-term tactic that serves a long-term strategy." -Stuart Butler
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