Applying Commercial Awareness To Keyword Strategy

Tune in to the newest episode of Absolute On Air, where our experts Andrew, Head of SEO, Lewis, Senior SEO Manager, Stephen, Head of Business Intelligence, and Alex, Content Marketing Manager, shed light on the critical role of commercial awareness in keyword strategy. Join the conversation as they emphasise the significance of analysing successful competitors, gaining insights into target audiences and their preferences, aligning content strategies with broader organisational goals, and the importance of selecting relevant keywords instead of solely focusing on search volume. Listen now!