Intro: Hey there fabulous listeners! It's your favorite host [Your Name] and welcome back to The Social Marketing Advice Podcast! Quick heads-up: I'm shifting our podcast dates to every Tuesday - because who doesn't need some midweek pep?
Alright, this week is all about the tools of the trade. From videos to emails, we got you covered. Let’s dive in!
Video is King! If a picture's worth a thousand words, a video is worth a million. Small businesses, listen up!
Tools in the Spotlight: Kapwing: Perfect for quick edits and memes! Clipchamp: Best for those lightweight video tasks. WeVideo: Online video editing bliss. Canva: Not just for photos! They’ve ventured into video too.
Why Your Business Needs Photo-Fabulousness: A stunning visual can set the tone. Let your visuals speak! Tools to Glam-Up Your Pics: Adobe Lightroom: Pro-level editing on-the-go. Photoroom: Remove and replace backgrounds in a jiffy. Pixlr: Online and free, perfect for quick edits. Canva: Templates, edits, and designs. The triple threat!
Dazzle With Email Designs: First impressions count, especially in an inbox. Design It Right With: BeePro: Drag, drop, design. Easy peasy. Flodesk: Gorgeous emails? Flodesk to the rescue! Sendgrid & Canva: Perfect partners for your email adventures.
Why Email Marketing is GOLD: Keep your audience close, and your emails closer.Reach Out With: Sendgrid: Reliable and robust for all your campaigns. Constant Contact: Keep that connection strong! Mailchimp: Your friendly email chimp. Getresponse: All-in-one solution for your marketing needs.
Content Scheduling - A Lifesaver: Stay ahead, schedule away, and sip that latte without a worry. Best Tools in the Game: Hootsuite: The OG of scheduling. Later: For visually planning & scheduling. SocialPilot: Managing social media with flair. SproutSocial: Deep insights and scheduling, hand in hand. Metricool: Everything measured and scheduled perfectly!
Short Links, Big Benefits: Clean, concise, and click-worthy! Trim with: Bitly: Short and sweet links. Rebrandly: Customize those URLs! URL shortener by Zapier: Automation and shortening? Yes, please!
Why AI Voice Generators Are The Future: From voicing virtual tours for realtors to menu specials for restaurants - AI voices are versatile! Highlight: Speechelo: Bring texts to life!
The Terrible Truth Segment: Today’s bitter pill? The need for Digital Transformation. Let’s unwrap this!
Deep Dive: Real life scenario for our realtor friends: Think of tracking contacts, leads, referrals... a CRM system is your savior. Like setting up workflow campaigns to keep in touch? A CRM automates it all. From intro emails to financing advice. Automated. Consistent. Effective!
Social News Roundup: YouTube Shorts is giving TikTok a run for its money! From collabs to going live, Shorts is packed with features.
Meta’s Threads: Revamping after slowing down. Expect cool new features and integrations.
LinkedIn Upgrades: Showcasing skills just got better, with added features for job seekers.
TikTok Text Posts: More than just videos. Say hello to text-based posts.
Outro: That's a wrap, listeners! Don't forget to hit that subscribe button, and if you’re seeking a marketing maestro - you know where to find me! Head to socialmarketingadvice.com. Until next time!
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