Hello everyone and Welcome to another
episode of Selling Greenville your
favorite real estate podcast here in
Greenville South Carolina I'm your host
as always Stan Mccune realtor right here in
the Greenville area you can find all of
my contact information in the show notes
if you need to reach out to me for any
of your real estate needs and just a
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your app allows you to do today is
January 16th I was hoping that I'm
recording this at least I was hoping by
now that we would have the greater
Greenville Association of Realtors
numbers for the month of December 2023
and then we could kind of tie a bow on
2023 gonna have to Kick the Can for
probably one more week because I just
refreshed and we still don't have those
numbers so instead I'm going to be
pivoting to a different topic that I
want to discuss which is a topic that
we've already discussed in the past but
I have some new interesting data that
I would like to present to you guys and
some thoughts on that data and so the
topic that we're going to be discussing
today is the the financial aspects
right the point at which renting
versus
owning how should I say this the point
at which it makes more sense to rent or
own financially speaking and usually
this is a very simple discussion that
doesn't have Nuance to it and I want to
bring some Nuance to this discussion
now we we talked a little bit about this
a few weeks ago and that was more of
that unnuanced discussion right we
discussed renting versus owning and why
a lot of people choose to own even in
situations where it's cheaper to rent
and that was just taking it the way
people normally do which is what is the
monthly cost right now in
Greenville the reality is for the first
time well the past few years has been
the first time in probably the history
of Greenville certainly since I've been
involved in real estate that it became
cheaper to rent versus having a mortgage
and a lot of that has to do with
obviously prices skyrocketed the past
few years but then on top of that the
mortgage rates became very high and
very cost prohibitive and so all of
those things combined to make it from
a monthly standpoint right just in terms
of what you're paying per month cheaper
to rent versus
own um but we talked about how for some
people the finances aren't even
aren't the main reason why you would
choose to own there are a lot of other
reasons we already had that discussion
today we're going to look at the
different angle which is um the angle of
what are the other Financial discussions
and advantages potentially right of
owning versus renting um and I just want
to start by saying there's a large group
of people out here or out there I should
say not out here out there who
believe that buying a house is a poor
financial decision and there argument is
that you could rent for Less which is
true like I said that didn't used to be
true in Greenville but it is now and
it's true for for the vast majority of
the country so the argument is that
you could if you could rent for Less
you should do that and then take what
you save and invest that in other words
let's say that you're if you bought a
house your mortgage would be $3,000 but
you can rent a decent enough comparable
enough house for 2500 a month you should
take that $500 cost Savings in addition
to other potential savings right your
maintenance savings since your
landlord or your landlady is doing
maintenance for you different things
like that take that take what you're
saving and then invest that and that is
a better way of making money than
than trying to make money by owning real
estate that's going to appreciate and in
theory this makes sense right you should
should be able to get a higher return on
your money investing it in things that
aren't your primary residents right in
theory in a vacuum this argument makes
sense save money invest it in
different ways maybe you're good at
trading maybe you're big into crypto
that's been the crypto train has been
on a roller coaster lately there
there's all sorts of ways to invest
money right it doesn't have to be in
real estate and it certainly
doesn't have to be in your primary
residence in fact most people are
don't even though they view the primary
resident as an investment in theory they
don't treat it like an investment they
will over improve things they will
make changes that the market if they
were to sell their home wouldn't like so
people do all sorts of things to their
primary residents that betrays the fact
that they don't actually view it as
as a major investment but that being
said for most Americans most of their
net worth is tied up in their primary
residents and the reality is that
when we talk about the American dream
what we're generally speaking talking
about is the ability to buy real estate
fairly cheaply fairly easily and to
build wealth through real estate which
then opens up other doors to
Building Wealth in other ways that's
not obviously official definition but
that is what I have seen and that is you
know when people move to the United
States from other countries one of the
first things that they want to do is by
real estate because that is the way they
perceive the American dream at least
that's been that's been my experience
with immigrants that I have
dealt with in my real estate
business so I want to lay that
Foundation I also want to say this and I
I've mentioned this before on my
podcast Warren Buffett said something
roughly a decade ago that really was
interesting to me and he said this was
before I was a realtor he said that
buying a house was a for was a poor
financial decision for him right he has
a he has a a mansion I think in Omaha
incredible house obviously but he
said that was actually a poor financial
decision for him it was a poor if you
simply analyzed it as an investment it
was not a good decision but he still
stood by purchasing that house and
being a homeowner versus renting
because that allowed him to raise a
family in a house that was theirs and
to make memories in an environment
that was their environment that was
meaningful to Warren Buffett but he
could have in theory rented a mansion
for cheaper and then invested that money
and made a whole lot more money than
what he was making in the ual
appreciation of his Mansion but the
reality is that not everyone is a
billionaire like like Warren Buffett
obviously he's been an insanely
successful investor regardless of
whether you feel like he's lost a step
in recent years which he probably has um
he's still a top 1% investor in the
world and additionally when you buy a
unique property like a mansion
those tend to not appreciate in the same
ways that just standard conforming
homes will appreciate so Warren Buffett
unique in two ways own owning a house
that is not a normal house and that has
a small market for it at the end of the
day which likely is going to cause it to
not appreciate annually in the same way
that that normal everyday houses will
appreciate and additionally he was
you know uniquely s successful
investor he has a unique investor mind
where he could consistently you know
year in and year out beat the market in
terms of investing his money so for sure
Warren Buffett is an example of someone
that from a financial
perspective should have rented and
should have taken the strategy even so
he said that he didn't want to do that
it wasn't his primary residence he
didn't view as an
investment he viewed it or at least not
a financial investment he viewed it as
an emotional investment and an
investment for his family okay so that's
the foundation right I wanted to I
wanted to make sure we approached it
from all those different angles but what
does this look like for us normies right
for us that aren't billionaire
investors for starters I think we need
to realize that comparing the monthly
cost I've already kind of said this but
comparing the monthly cost of renting
versus owning okay simply here's I can
rent this for $22,000 a month or I can
buy a comparable home for that my
mortgage will be 2500 a month just
comparing those monthly numbers is a
flawed metric because the main reason
people view home ownership as an
investment is the as we've already said
appreciation that they Bank over the
years it's not the cost savings so
simply looking at the annual cost of
buying versus renting doesn't factor
that in secondly it's important to
remember that 99% of renters aren't
looking at the cost to buy versus the
cost to rent and then taking the money
they save by renting and putting it into
other Investments right how many people
do you know that were like hey you know
I'm renting for 2,000 a month a house
that I could have bought for 2500 and I
and I had the means of buying it for
2500 but I said you know what I'm going
to save that $500 a month and I'm going
to invest all of it and guess what I've
beaten the market i' I'm crushing it I'm
making so much money I'm so much
wealthier now because I chose to rent
versus purchasing tell me how many
renters you know that how many people
that you know that have done that and
there's a statistic out there that
homeowners are on average 44 times
wealthier than renters that's a that's
an actual statistic now you could say
you know which came first the chicken or
the egg are people renting because
they're poor or are they poor because
they're renting again it's it's not
going to be the same for every person
but the reality is that if you take in
theory a wealthy renter and give them
this option of being able to invest in
in things that aren't their primary
residents how many renters are
successfully doing that it's
I'm not saying that none of them are
doing that but I'm saying a small
portion are doing that and of that small
portion a very small portion are
investing 100% of what they're saving
because that's just unlike it's it's
hard to have that kind of self-control
right you're saving money but you can't
actually see the savings and and
and then you're expected to invest this
money that you're saving but not really
saving like you're again you're not
seeing those savings
anyway my point is that the argument you
can make more money investing outside of
your primary residence while potentially
accurate in theory is not practically
true for the vast majority of the public
so where am I going with this well
there's a real estate analyst I follow
named Aziz I don't know how to pronounce
his last name but it's something like
Sunder G or something like that
Aziz we'll just try sunder G
a has some great some great data out
there and I'm just going to call him
Aziz from now on even though
unfortunately, there's a famous comedian
with that name that most of you know
but anyway I'm not talking about the
comedian I'm talking about real estate
analysts he decided to analyze the
rental and purchase markets Nationwide
to determine at what point it's better
to rent or own he came up with some
really incredible very interesting data
now before we get into that data we have
to get into what the data actually
entails and this will be a bit dry but I
do think it's important particularly for
you guys that want to understand and
really everyone listening needs to
understand what goes into this data
so I am going to actually pull up and
screen share if you're on YouTube a
the website where he talks about
this all right there we go I'm screen
sharing and here's what Mr is
disease
says he says in order to make an Apples
to Apples comparison and I'm just going
to read this okay so just bear with
me a second we assume the would be buyer
and renter are the same person with the
same financial means namely a down
payment saved up and ready to put
towards the house if they don't buy we
assume that as renters they are 100%
disciplined investing all of this down
payment and all the savings from lower
monthlies from renting in financial
markets it clarifies as I've already
said in parentheses renters are much
less disciplined in the real world but
for modeling purposes we give them the
benefit of the doubt we only model
the financial aspects of buy verses
rent decision there are other
considerations flexibility PRI of
ownership Etc and individuals should
Factor those into their decision
obviously the goal here is merely to
quantify the economics our analysis uses
the median two-bedroom home price which
in Zillow is
267,000 and the median two-bedroom rent
1317 per month from apartment list we
use two bedroom units as our bet as our
base case because we have reliable
pricing on both sale and rent side this
is a conservative approach since rentals
are typically of lower quality than
homes for sale we use the national
median across the other assumptions we
have to make in order to arrive at an
answer a 14% down payment a 30-year
fixed-rate mortgage property taxes of
1.1% annual maintenance of 1% HOA fees
of 217 per month Insurance of .5 7%
buying cost of 2% selling cost of 6% and
the capital gains rate tax of 15% we
assume a marginal income tax rate of
30% almost done here we make best Cas we
make best guess assumptions about the
future for other relevant variables
inflation of 2% and market returns on
invested cash of 6% pre-tax for the
estimate shown above we assumed home
price appreciation of 5% per year and
rents rising at 3% per year but these
are critical inputs and we stress test
them below okay I'm not going to get
into to the stress test part of it
we're just going to look at the data but
I just want to say before we look at
at these charts that he created this is
about as
conservative as you could be with this
data it's very skewed towards renting
versus owning if you in which probably
most of you picked up as I was reading
that so I would expect the data to
really really favor renting but in
reality it doesn't and there are two
great charts that A's created I'm going
to start with one that is somewhat
obvious but still very helpful to
actually have it in data right there's a
lot of things one thing I've learned
when talking about real estate I'll give
data to people and they'll be like oh
yeah that's obvious yeah there are
some common sense things that appear
obvious but until you actually see in
the data like usually there are some
subtleties that you would not have
picked up on if you were just
approaching things from a common sense
perspective and so I just want to to
say that for this first first chart
it'll seem common sense at on some
levels but if you really think about it
there's some really interesting
aspects to it basically the financial
benefits of home-ownership are directly
tied to how long you own the home and
that's going to be the case with both of
these charts that we look at so I'm
going to screenshare another
chart all
right this chart the I'm I'm looking at
a chart right now for those of you that
are listening that's called for
comparable homes buying Beats renting by
year four and it's a it's a step chart
and and a line chart that shows the cost
of buying and renting for the median
American two-bedroom home and here's
what here's what happens basically by
year three it's about a breakeven point
the way they took all of that data that
I just explained by year three it's
essentially a breakeven point for
whether it makes sense to buy or rent
what does that mean that means on a
national average it is it makes more
sense for people to buy if they are
going to live in their home for at least
3 years if they're not going to live in
their home for at least 3 years then
they're at risk for potentially losing
money versus renting okay I'm going to
come back to again these are National
numbers
one thing that we've talked about a
lot the national numbers don't 100%
apply to Greenville but this is a good
Baseline to operate off of Now by by
year 10 right let's say that you own a
home by year 10 versus renting by year
10 by year 10 the average renter
has paid
$226,000 versus the average homeowner
after you factor in all the appreciation
whatnot is out
$164,000 again these are net numbers
and so that's a big spread right that's
What
62,000 Difference by the by the 10th
year for the average middle class
American to be able to save $62,000 in
10 years that's huge that's a lot of
money for the average American
and again this is
something that we're seeing and and
something that we need to think about
is and okay let me back up for a
second I've had conversations with
my clients about this before we've had
conversations where it's like hey what
do you think do you think that the
market is going to appreciate enough
that if I purchase this home I won't
be underwater in a few years and my
question is always how many years are we
talking about because in real estate a
lot of volatility can happen in one year
or two years right but that third year
if you're going to stay in a home within
three years you're typically pretty safe
now I will say as well that I have
actually never had a a client that has
that has ended up on the losing end
of the spectrum once they sell their
home even if they've only owned their
home for a year or two and so I
personally haven't run into that but
also I started real estate after the
effects of the Great Recession something
like that happens if we have another
world financial crisis then people
can find themselves in troublesome
people sold at the absolute worst time
in 2020 right before the market took off
maybe right during right during right
when the pandemic started something like
that and there were a few people
that lost money there and there were
some house flippers that lost money in
2022 when the market shifted due to
higher interest rates so there are some
things that can happen that can cause
people to lose money in the short run
so really my advice it's not Financial
advice but my advice to General home
homeowners if they're concerned that
they may that they may find
themselves underwater on their home
you know when they're when it's time to
sell how long do you plan to live
here generally speaking you're safe if
you've lived there for at least 3 years
and and again this isn't about even
about whether homes go up or down in
value whether you go underwater or not
this is a broader discussion about
whether it's better to rent versus by
but that's all kind of baked in here
now as I've already alluded to in
Greenville I really do suspect that
this is it's less than than this three
four year marker I do truly think
that as I already said I've been a
realtor now for for eight years and
every time I've had a client that sold
home after owning for two years or more
they made great money not just a little
bit of money but great money the only
times I have really seen people get in
trouble are those times that I mentioned
before so generally speaking people
that are are making a purchase in
Greenville they're safe generally
speaking again that's not Financial
advice it's still safer to make sure
that you're going to be living in the
home home long term that's really the
main reason to the main way to guarantee
that your home is going to go up in in
value and it's going to be worth more
than when you purchased it for and also
that it will have been a better
investment to purchase versus rent all
right let's look at another chart and
this one I found really interesting and
I think you guys will as well there's a
reason why I saved the more interesting
one for second it's a good a good
strategy
this graph is called owning beats
renting if home prices rise by 3.15% per
year and this happens 70% of the time so
if we have home price appreciation of at
least
3.15% per year it is better to own
than it is to rent so obviously if
appreciation on real estate is below
3.15% that's roughly speaking the line
at least based on all of these data and
assumptions that that were made I
find it interesting too that it happens
70% of the time you if you're on YouTube
and you're looking at this you can see
that there were a few points in which
homes lost value one was in the in
the80s another one was the Global
financial crisis and then there's been a
handful of other times where nationally
we haven't seen prices go up above
3.15% which with 2023 being one of those
years now Greenville is right on the
line that this is part of why I really
wanted to have that data we
are right on the line the last we had
the median sale
price for November let me pull this up
here you're not going to see this on
YouTube but we were at
3.1% for the past 12 months of
appreciation so from from November to
November we've seen appreciation that
is just a hair just a hair below that
3.15% marker so I'm really anxious to
get the December data to see if for the
year if we ended up seeing this but
again what we're saying is that you need
to own a home for multiple years to
really ensure that you're beating the
market in this way that you're that
you're making a decision that owning
is better than renting and 70
regardless 70% of years in the United
States going back all the way to the
70s it's been better we've seen
appreciation at or above
3.15% on on the national
level and
so again generally speaking it is going
to be better to own than to rent
unless we see something that causes
these levels of appreciation to really
go down what's the most likely scenario
of that happening we talked about
this in the past but the most likely
scenario of that happening is when the
population starts to go down Baby
Boomers start to and Silent generation
start to die off and now we've got you
know Millennials Gen Z and whatever the
generation after them is that are
basically the the only Market of buying
and they're going to be much poorer than
the Baby Boomers in particular were so I
could see appreciation slowing down when
that happens we're talking about next
decade we're talking about the 2030s we
could very well see that happen at that
point but we'll we'll just have to
wait and see now what does this mean for
the Greenville Market well the 70%
rule seems pretty accurate for our
Market as well I think Greenville might
be a tad higher than that in comparison
to the average but in general the
Greenville Market does mirror the
National Market in this way like the
Great Recession things happen in
Greenville pretty comparable to what
they happened in the rest of the US just
not as extreme right we saw homes lose
value just not to the extreme that the
rest of the nation
did but what kind of appreciation are
you seeing in general right I'm sure
you're curious are we beating you know I
talked about this year but generally
speaking are we beating this
3.15 % marker per year well as with
most things it depends on how far back
you go so let's go back to the Great
Recession that was the biggest housing
crash of most Americans
lifetimes to be completely honest and
so starting in and you know what I'll
go ahead and I'll
pull up a chart for this one just bear
with me one sec I wasn't going to do
this because we've we've talked about
this before I'm just pulling up the
stats for for last month where we
will see the medium price
point so if we go back to the
Great Recession 2007 and then and
then go until now and and look at at
what prices have done this is really a
big handicap for us
right because we had several years
from 2007 to 2011 prices went down well
really until 2012 if we're if
we're being honest but for sure until
the end of 201 11 prices went down so
those are four years of us being in
essentially a deficit with regard to
seeing how the market appreciates even
so we've seen during that time the
median home price increase from roughly
130,000 in 2007 to
nearly
313,000 in 2023 annually and again
we don't know yet what December's number
was annually that comes out to roughly
5.33% annual appreciation well well
beating the
3.15% threshold so even if we go back
to preg Great Recession the
appreciation that we see in the
Greenville market and I've said before
medium prices aren't a perfect measure
of appreciation but it's the best we can
do roughly speaking even going back
to even having four years in which the
market either was flat or lost money
we still since the Great Recession have
seen an average of 5.33% annual
appreciation in the Greenville market so
still crushing that
3.15% if you bought in 2007 at the worst
possible time to buy in the no I won't
say the history of our country I
almost said that and then I realized
that's probably not true but the
worst time to buy in a generation you
were still making a better financial
decision than renting that than renting
for that entire period of time now maybe
if you had started renting you know
maybe right in the middle of the Great
Recession okay that might have been the
right decision but probably not because
right in the middle of the Great
Recession was when prices went down and
that was the time to buy everything
so I even I disagree with myself on
even that point but I think it's
worth saying well what has happened
since the Great recession well if you're
looking at this chart you can see that
prices in Greenville bottomed in
February of 2011 a lot of people don't
realize that but that was the bottom of
the medium price point what happened
was the Obama Administration was
trying to stimulate the housing market
that stimulus the tax credit that he
was doing went away and when that went
away that's when we really saw the
market bottom
out and it bottomed out at roughly a
hundred
20,000 for the median price so
between basically January of 2007
February of 2011 home prices went down
from 130,000 to 120,000 that's brutal
right four years of no appreciation
and instead depreciation brutal so if
we start from that low point and
continue until November of 2023 the
best data that we have we've gone
from $120,000 median to again roughly
313,000 I come up with that that's an
average of
7.75% appreciation per year that is
incredible obviously I mean that is
people a lot of people would love to
have those types of returns in the stock
market
7.75% per year more than doubling the
3.1 15% threshold that I discussed
was the threshold where it becomes
better to own than to rent now
some might say the pandemic skewed
things right there are good arguments
against that but let's play The Devil's
Advocate and here's the way
people would say that the pandemic
skewed things they think that this
if again if you're on YouTube and you're
looking at it you can see that there it
was much faster appreciation that
happened when rates were really really
low from 2020 until mid 2022
appreciation happened at an
unprecedented level but and and and
some people would say if the pandemic
hadn't happened that 7.75% number or or
that number that 5.33% number it would
actually be much much
lower again let's play Devil's
Advocate from February 2011 until March
2020 what was the annual rate of
appreciation right let's go to before
the pandemic until March 2020 so we're
going from again February 2011 to March
2020 so we're we're taking the two
anomalies right we're taking out the
Great Recession which was an anomaly and
we're taking out the pandemic
which was also an anomaly what
appreciation did we see during that
period of time we saw
7.1% roughly annual appreciation so
no matter how you slice it over time it
is a better financial decision in the
Greenville Market to own versus rent
historically speaking and when you
factor in the fact that most renters
don't don't invest their savings from
renting it's an even greater financial
decision to own versus renting right
we're assuming the best case that the
that you know in that
3.15% appreciation number we're assuming
the renter is the most disciplined
renter on the planet and they're
investing every single cost savings that
they've had into the stock market and
that is not realistic renters are not
doing that by and large even the most
disciplined renters are rarely doing
100% of those cost savings as I've
already discussed
now I want to clarify as always that
there are times when it makes sense to
rent I'm not ever you guys know I'm a
realtor so I am very Pro people buying
houses people living in their own houses
people not renting but I'm also a
landlord I own rental properties and I
need people to rent right there's
nothing wrong with renting but the
argument that it's a better financial
decision to rent versus buy doesn't hold
water even when it's cheaper to rent
versus buy and I could see a
situation a few years from now if
mortgage rates come down enough where it
may in Greenville go back to being
cheaper even on a monthly basis to buy
versus rent I don't know if we that
ship may have sailed I'm not 100%
sure one way or the other but I could
see that happening but even if that
doesn't happen the data would indicates
it is still a better financial decision
for most people this isn't financial
advice this is just data it is a better
financial decision historically speaking
in Greenville to own versus rent there
you guys have it let me know if you have
any thoughts on that that's the end
of today's episode and I appreciate you
guys listening presumably next week
we'll talk about the market stats and
then at some point here in in the near
future and it maybe next week I
don't know in the next few weeks
we're gonna have an in a real
estate ignorance roast with a friend
of mine on the show so I'm looking
forward to that as well so we got
some great stuff coming up I've got
some conferences coming up as well I
think I've talked about that I
should provide me with some interesting
data so a lot of great stuff coming up
here in the upcoming weeks and I
appreciate all you guys my listeners
thank you for listening thank you for
watching again if you need a realtor
in the Greenville Market I'm your guy
please reach out my contact information
is in the show notes
and please if you get anything out of
the show please like, rate, review,
subscribe all those good things and we
will talk again next time
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