Hello everyone and welcome to another

episode of selling Greenville your

favorite real estate podcast here in

Greenville South Carolina I am your host

as always Stan Mccune realtor right here in

the Greenville area providing you tons

of content on Greenville and the real

estate market in general you can find

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really enjoy when I see those ratings

and reviews come in today we are going

to be talking about data that was

published by the National Association of

Realtors just a few weeks ago on

demographics of home buyers and sellers

among other things but arily demographic

information and I found this to be

immensely interesting immensely helpful

and I think that you guys will find

it interesting as well now this isn't

Greenville Centric but sometimes in

the show I will go into more national

sorts of things we look at the

Greenville data every month it's good

sometimes to take a step back and just

look at some of the National Data so I'm

going to jump right in we have about

30 slides that I'm going to be looking

at here so this is a great one to watch

on YouTube if you want to look up at

selling Greenville pod on on

YouTube you can find it there but

we're going to start right from the top

with they broke down all of the

different generations of home buyers and

sellers that are still here to

this day starting all the way with the

silent generation I'm just going to go

through this quickly just so you guys

have a framework here's when all these

different Generations were born the

silent generation was born between 1925

and 1945 now they split Boomers in to

older Boomers and younger Boomers

because there's a big difference older

Boomers were born between 1946 and 1954

and the younger Boomers were born

between 1955 and

1964 Gen X they're kind of on an island

on their own we don't split them apart

they were born between 65 and 79 but

Millennials we do split them up older

Millennials of which I am considered a

part are were born between 1980 and

89 younger Millennials between 1990 and

98 gen Z between 99 and

2011 now what we would expect is that

basically Millennials should be the

primary purchasers of real estate right

now in the US and that is exactly what

we find if you combine the younger and

older Millennials together you get 38%

of home buyers are millennials 17 are

the younger Millennials and 21% are the

older millennials but interestingly and

we talked about this before Gen X is

really has been behind the curve in a

lot of ways only 24% of home buyers

are made up of Gen Xers what about

Boomers this is where you this is what

you wouldn't expect 31% so only a little

bit below Millennials but 31% which is

greater than genxers and way more than

gen zers who only make up 3% but 31%

Boomers 19% younger Boomers 12% older

Boomers make up home buyers right now

so we've got a

very interesting curve right now where

we have basically the 25 to early

40s and the 60s through 70s

demographics are the ones that are

really propping up real estate right now

whereas the Gen Xers between 44 and 58

years old have kind of been left

behind only makeup 24% of home

buyers let's look real quick at

household income of home buyers I'm not

going to go through all of this data

again if you want to see the slides you

can see them on YouTube I will publish

this on YouTube but by far the

household income of home buyers is over

85,000 like

before

85,000 it's so it break this data breaks

it down a lot of different ways but

we've got less than 25,000 is only 2% 25

to 35,000 is 3% of home buyers 35 to 45

is 4% so far so forth and so on until

you get to 85,000 through 100,000 that

makes up 9% of all buyers and then the

biggest nber is between 100 and

125,000 again this is household income

that's 15% of home buyers and then 125

to 150 is 9% 150 to 175 is

8% there's a weird little drop off

between 175 and 200,000 it's only 5% of

home buyers but then we jump all the way

up to the biggest nber for

household income for home buyers right

now is 200,000 or more that made up 16%

of home buyers so the vast majority of

home buyers are making at least 85,000

or more and really the vast majority is

making at least 100,000 or more in in

their household right now unfortunately

this is the dynamic this is what we're

talking about when we say that certain

Generations have been left behind

this is what we're talking about when we

say that housing is the least

affordable that has ever been you

basically have to have a a household

income of you know basically six digits

in order to be able to buy a house in

today's market by and large now

obviously there's frugal people out

there that don't make as much but don't

spend as much but we're we're talking

about on a meta-level that is typically

what we're

seeing let's look at the adult

composition of home buyer households by

the way I'm not sure if I mentioned this

but I'm not going through every single

slide the N published I hand selected

some of these that I personally found

interesting adult composition of

buyers here's where here's where

things kind of get interesting so we've

got married couples single females

single males unmarried couples and other

whatever that may constitute and

if you're between well let's just talk

about all buyers for a second 59% of all

home buyer households are married

couples and what this doesn't specify is

whether they have children or not so 59%

of all home buyers are married people

what's interesting though is the next

biggest demographic is single females

they make up

19% of all buyers and then you have

single males which are 10% and then

unmarried couples which are 9% and

this Dem this these percentages

fluctuate based on the age and that's to

be expected right the 18 to 24

demographic married couples only make

32% of that demographic because not too

many 18 to 24-year-old are married but

what's interesting here as well is the

second place is single females they make

up 31% and then of the 18 to 24

demographic and then single males 20%

and then unmarried couples 15% I find

that very interesting and this data

holds throughout single women are

more likely to be homeowners than than

single men but married couples are by

far the most likely to be married

particularly when you get to the

millennial demographic 13 to 43

66% are married couples among

home buyers and then you've got 13%

single females 8% single males 11%

unmarried couples so couples dominate

right typic and this is again a

function to a certain extent of

housing affordability or in

affordability because what you got is

you’ve got a lot of a lot of dual

income households now that are and

that's essentially the requirement in

order to buy a house is that you have

multiple incomes or you have a very very

high-income earner relative to the rest

of the population all right moving right

along nber of children under the age

of 18 residing in household and so

this broke down how many children are in

a household between none one two or

three or more and again

interestingly none no children under the

age of 18 residing in the household

dominated this nber out of all buyers

70% of home buyers had no children

ultimately residing in their household

that's an insane nber and it's over

50% for every demographic except for the

34 to 43 demographic that demographic

35% it's still a

majority, not a true majority but a

simple majority Are No Children 35%

21% one child 28% two and 16% between 34

to 43 years of age have three or more

but the rest of these are all

particularly with the older population

to be expected they're not going to have

too many children but pretty much all

the other demographics have a huge front

nber of no children and then much

smaller nbers for children with

the only exception being the 34 to 43

age demographic home buyer education I

found this interesting so they broke

down buyers by whether you know they

have high school diploma not even a high

school diploma associates degree

bachelor's degree etc etc the largest

nber on here 31% of home buyers have a

bachelor's

degree 26% have a master's degree

so over half of home buyers have and

and and there's two additional

categories as well that are higher

education some grad work is 7% and then

doctoral degrees 7% as well so

71% of home buyers have a

bachelor's degree or greater and so

there is a direct correlation between

the level of Education that you have and

and your ability to purchase real estate

now doesn't mean that you can't but

again this is tied into heavily into the

type of work that people have as well

typically better education results in

better pay which then results in more of

an ability to purchase real estate what

about first-time home buyers in an age

group 70 well let me talk about this for

for a second here of all home buyers

and I found this to be very interesting

of all home buyers

32% basically a third of all home buyers

for when this was sampled were

first time home buyers that's insane 75%

of those aged 25 to 33 naturally were

were first-time home buyers but 44% % of

those between 34 and 43 were first-time

home buyers huge nber and again

those 44 to 58 years old 24% of them

were first-time home buyers when they

bought between those ages so again

we're seeing first time home buyers get

older and older and older as a result

of housing

affordability okay what are the primary

reasons for purchasing a home th this

is a few little things that I found

interesting desire to own a home of my

own 26% of all buyers gave that as

the reason and you know that's a very

American thing right I want to own

something I don't want to borrow

something from somewhere from someone

else so a lot of people they just

want to own a home they want to say this

is my home in second place was 12%

that said a a desire to be closer to

family friends relatives so these are

people that you know perhaps because of

the limited options when you're renting

they they would rather buy they have

the ability to buy and be closer to

people they care about than they would

if they

rented third place was a desire for a

larger home we've talked about this

before when you're renting you only

have so many options when it comes to

the the the homes that you're going

to purchase and so often times

they're going to be smaller than homes

that you could

buy so 11% of all buyers had the desire

for a larger home as a reason for

them purchasing a home and then we

have a bunch of other reasons change of

family situation retirement desire

for a smaller home is is up there as

well and these fluctuate based on

based on the demographic so the older

population the older you get the more

the desire to be closer to family

friends relatives becomes a bigger

reason so 31% of those aged 69 to 77 want

are purchasing a home to be closer

to family friends or relatives and 28%

of those 78 to 98 are doing that and 18%

of those 59 to 68 so what does that

come out to we got 49 so it's coming

out to what about

77% of those that desire to be closer to

family friends or relatives are those at

least basically 59 years or

older and so there's a lot of

interesting things again if you're if

you're watching on YouTube I'm not going

to get into all the weeds we got to push

through here but you can see the

charts on there it's it's it's quite

interesting why new and

previously owned homes were purchased

okay so that this is kind of a clunky

way of wording it typically we say new

and existing homes right now

construction versus previously Built

construction that has already been lived

in in in this n data they're calling it

new versus previously owned home rather

than the traditional New versus existing

homes whatever so why do why are

buyers buying new homes well 45% say to

avoid Renovations or problems with

plbing or electricity 26% said the

ability to choose and customize design

features 26% as well the amenities of a

new construction Community and then a

variety of other reasons those that are

buying existing homes or previously

owned homes 38% that they found it to

be better overall value similarly 36%

said a better price 23% more charm in

character and 18% simply a lack of

inventory of new homes and take a sip of

my lur

here so I don't start coughing and

sneezing for you guys but those are

reasons why again if you're thinking

about purchasing new construction versus

purchasing something exist existing here

are some considerations and these I feel

like definitely hold true for the

Greenville Market as

well by the way just a plug as

always I help people all the time

purchase new constructions one of my

specialties and so don't feel like you

can't utilize a realtor for new

construction I do this all the time

the builders will pay to have a

buyer agent most the vast majority of

Builders like Buyer Agents and so

keep that in mind if you're looking at

potentially new construction in the

Greenville area purchase price

compared with asking price we talk about

this in the Greenville stats all the

time but I found it interesting to see

on a meta-level what are what is the

n

seeing so the top nber on here was

31% of buyers paid 100% of the list

price very interesting nber second

place 27% paid between 95 to

99% and in third place 20% paid over

list price between 101 and

110% and actually even more than that

because 5% paid more than 110% of list

price so 25% of home buyers are paying

over list price, 27% are paying slightly

under list pric,e 31% are paying exactly

what list price is and then 18% paid for

Less paid 94% or less than what a

home was listed for so very interesting

if you are in the market for a home

right now overwhelming odds are you're

going to pay at or above list price

still and if you know basically

what 45% of home buyers have or 40 45

to 44% are potentially paying below

list price but the vast majority of

those are still paying over 94% of what

a home is listed

for size of Home purchased the vast

majority of homes purchased right now

are between, 1500 and 2500 ft so 1501

to 2,000 ft constitutes 28% of all home

buyers and 2,00 square feet to 2500

constitutes

26% of all home buyers and so

that's that's a sweet spot right, 1500

2500 and that makes sense it's it's

not super shocking that is the sweet

spot where you can get three to four

bedrooms and two to three bathrooms

which is what people generally want the

median square footage was

1,860 for all buyers and really the

the distribution of if you know again

if you're looking at this data on

YouTube the distribution holds constant

they broke it down based on all the

different age groups but it it Remains

the Same basically pretty closely for

all of these that 1,500 to 2,000 is the

top nber 22500 is second place and

then third place might be either 2500 to

to 3,000 or 1,500 just kind of depending

on the demographic B based on the the

age of the home

buyer your home was

built

28% of homes in this survey were

built between 1987 through 1962 very

interesting 20% from from 2003

through 1988 20% also from 1961 through

1919 and then the vast majority of of

so so to add that up that was

68% of homes that are being

purchased right now were built between

1919 and 2003 so that is really

the The Sweet Spot right now people I

mean in in Greenville we don't have a

whole lot of homes that are selling from

1919 we see them every now and then

but most of the oldest homes in

Greenville that that are being sold

typically 30s or 40s is the oldest that

we typically have Greenville is not a

super old city relatively speaking most

of

Greenville and so the vast majority

that I see are between 1940 and yeah I

think the early 2000s is pretty

accurate for our Market here

characteristics of home on which a buyer

compromised found this very

interesting most buyers have to

compromise now 26% of buyers said they

did not have to make any compromises well

lucky you because 74% had to make some

sort of compromise 33% compromised on

the price 26% on the condition of the

home 23% on the size of the home 19% on

the style of the home 15% on lot size

10% on distance from friends or family

13% on distance from job 8% quality

neighborhood 5% quality of schools 2%

distance from school and then 8% not

listed so this goes I mean I see this

all the time buyers are having to

compromise somewhere and the the three

four the top four things on here are

exactly and really the top five

things are exactly what you see most

common the price the condition the size

the style and the yard size those are

the things so most buyers when they come

in they think hey this is my budget this

is what I'm looking for by the end of

the process they've had to stretch that

budget a little bit they've had to

reconsider some other homes and some

other areas perhaps not in perfect

condition and that is what just

buyers are having to experience right

now in this

market expected length of tenure in home

purchased I found this fascinating

because people have no idea clearly have

no idea how long they're going to live

in a home because 45% of all buyers

thought that they would live in a home

for 16 or more years and that is so I I

think I've got a slide in here later

that shows just how misleading that is

very few people are going to live in

their home for 16 or more years most

people move you know within five

years of having bought the home that

they live in but it's interesting buyers

think that they're going to live in a

home generally speaking a lot longer

than they do 22% of response of

respondents said they expect

to live in a home eight to 10 years

again still High 8% thought 11 to 15

years High 4% six to seven years High

now we're getting into more realistic

nbers 133% of responding stop four

to five years 5% one two to three years

and 2% one year or less yeah don't don't

buy a home that you plan to live in for

one year or less that's generally

speaking not a good idea unless you plan

to turn that property into a rental

so what I take from this is when I talk

to buyers who say that they are

purchasing their forever home which

would put them in that 16 or more

category I'm just going to smile and

Nod length of search the nber of weeks

that all buyers on average search for a

home was 10 weeks great nber that's a

great little factoid two and a half

months is standard median length of time

that it takes for someone to to buy home

and the median nber of homes viewed

was seven so it typically takes 2 and a

half months and about seven homes that

you see before you finally find one and

are able to get one under contract that

you

like how real estate agent was

compensated since realtor

compensation is a big talking point

right now I figured I would I would

throw this in there

52% of real estate agents were

compensated by a seller 25% by the

buyer and

12% jointly between buyer and

seller and and of that

76% were paid a percent of the sales

price as opposed to there are a few

other options on here 90% of respondents

didn't know exactly how their agent

was compensated so that's not great

sacrifices made to purchase home

okay what kind of sacrifice

Rices did people have to make in their

lifestyle in order to become a home

owner and the nber one answer on

here was actually 56% said they did not

have to make any sacrifices so Bravo to

over half the market is is fitting

their home purchase within their means

so that's great they they're essentially

that this is where they're having

they're making sacrifices on the type of

home that they're purchasing versus

making lifestyle sacrifices I think

that's great I think that's a A very

wise decision if you're a home buyer

that being said 31% opted to cut

spending on luxury items or

non-essential items 23% cut spending on

entertainment 18% cut spending on

clothes 12% canceled vacation plans

man that's that's a a sad a sad day

9% paid minim payments on bills 7%

earned extra income through a second job

that's that's sad if you have to get

a second job to buy a house but I I get

it particularly if you're younger

that could make sense 6% sold a vehicle

or decided not to purchase the vehicle

and 5% moved in with friends or

family without paying rent in order

to purchase the home so some interesting

sacrifices buyers who have student loan

debt this might have been one of the

most shocking things out of out of

everything that I looked at here 233% of

all buyers have student of all home

buyers have student loan debt but here's

the part but that's not that crazy less

than a quarter of buyers have

student loan debt what blew my mind was

this all they ran this data all the way

up through age 77 and every demographic

had at least a small portion of buyers

that had student loan Dept e even the 69

to 77 age year old buyers 4% of

them had student loan debt now I don't

know if that's you know maybe

grandparents paying student loan debt

for their grandchildren or maybe for

their children I don't know but

24% age 44 to 58 have have student loan

debt that for sure I would I would

say is them paying off their own debt

35% of my generation 34 to 43 has

student loan debt 41% of those 25 to 33

have student loan debt so student loan

debt still very crippling right now

really hurting you know at a time when

when affordability of housing is at

all-time

lows to to have student Lo on top of

it is really you know is really

challenging for people right now

buyer view of homes as a financial

investment 82% of all buyers said that

buying a home is a good Financial

investment now of that demographic 40%

said better than stocks you might

disagree with that but not everyone

trades or or is effective at trading

stocks and so I think that that's

that's important there 28 % said about

as good as stocks 10% said not as good

as stocks but apparently still

believe that it's a good Financial

investment even if it doesn't perform as

well as stocks 5% said not a good

Financial investment and 133% said they

don't know so the 5% they're not

buying a home as an investment they're

buying a home as a lifestyle Improvement

and and that's to be understandable as

well in the Greenville area they're

going to find that it's probably unless

they completely overpaid when

they bought it's still going to end up

being a pretty good investment for them

because we still see home prices

rising in the Greenville

Market age of Home sellers all right

we're going to transition home sellers

here age of Home sellers

26% of Home sellers were the younger

Boomers aged 59 to 68 23% Gen Xers 44 to

58 older Boomers than were in third

place 69 to 77%

and then older Millennials 177% so

what is this we got

49 so 68% of Home sellers are between 44

and 77 years old so those are those are

the people selling the most right now is

mid-40s through late 70s and as

far as the household income of Home

sellers it's pretty similar to when we

looked at the household income of buyer

the largest nber on here 200,000 or

more right if you're if you're making

$200,000 or more you real estate you

have a lot of options at your disposal

right you can sell investment properties

sell you know rental property sell your

your primary residence you might have

multiple residences who knows 200,000 or

more you know for some people might

sound like a lot it's not necessarily a

lot right if you're at that closer to

200,000 end of the spectrum not a whole

lot if you're in the more category where

and it's a lot more then obviously you

have a lot more options the second

place on here was 100,000 to 125 they

made up 15% of Home sellers 125 to 150

made were made up 10% 150 to 175 9% 175

to 200 5% so the vast majority again

similar to home buyers the vast majority

of Home sellers are making 100,000 or

more and that's because home sellers

typically become home buyers so there's

going to be a basically the vend diagram

between sellers and buyers is very

there's a ton a ton of overlap between

those two categories adult

composition of home seller household so

again we're going to look at married

couple single female single male

unmarried couple or other again the vast

majority 65% of Home sellers are married

couples 20% are single females 8% are

single males 5% are unmarried couples

very similar distribution as what we saw

with home buyers because again they tend

to be very similar nber of children

under the age of 18 residing in home

seller household again very similar 75%

of all sellers have no children in their

household 10% have one child 2% have two

children 10% sorry 10% one child 10% two

children 6% three or more and where

we find the most interesting data is now

not just the 34 to 43 demographic which

was the big one for home buyers but the

25 to 33 demographic also is kind of

interesting so the 25 to 33 age

demographic 33% have no children but 33%

have a child 23% two children and 11%

three or more if you're 34 to 43 26%

have no children 20% one child and 33%

have two children 21% three or more

so the vast majority of Home sellers

between 25 and 43 have children but that

drops off big time once you get into 44

to 58 71% of Gen X it does not have

children residing in their household

which is you know kind of crazy if you

think about it right if you're 45 years

old you know and you have typically

you would expect that they have children

in their late 20s early 30s but Gen X

did things a little bit differently okay

okay A little bit of a unique

demographic and and so as a result

they don't have as many children as some

of the other demographics traditionally

have education of Home sellers again

vast majority of Home sellers have a

bachelor's degree some grad work a

master's degree or a doctoral degree so

bachelor's degree 30% some grad work 8%

24% master's degree 7% doctoral

degree and then the rest less than

High school high school diploma or

associates degree makes up 32% of

the remainder of Home sellers size of

Home purchased compared to home recently

sold I really like this the way they

did this so they they took the size of a

home purchased and then compared it to

the size of the home sold and all and so

we can basically reverse-engineer

whether sellers are moving up or moving

down in terms of Home size and the

majority of sellers were moved down

there is a 200 square foot difference on a meta

level between what was sold and what

was purchased so the average sold home

was 2,000 square feet and the average

purchased home was 1,800 Square F

feet now the age

demographics 25 to 33 34 to 43 and 44 to

40 to 58 they are all stepping up they

are all buying for the most part

larger homes than what they sold but

because of how active boomers are in

this market and the Boomers and Silent

generation are all purchasing smaller

homes than what they're selling because

the boomers are so active right now they

are bringing this whole nber down to

minus 200 and I find that to be

absolutely fascinating this will flip

right when mortgage rates improve go

down if and when they improve and go

down and Millennials and gen xers and

gen Z are able to be more active again

we'll see this nber flip back into the

positives but for the time being

boomers are really controlling things a

lot more than they typically would

and that's reflected in this data

primary reason for selling previous

home 33% want to move closer to family

or friends interesting because that

that's not exactly what the nber

was for home buyers 133% said the

home is too small 10% said that they had

a change in family situation marriage

divorce Etc 9% neighborhood has become

less desirable 8% job location 9% home

is too large 8% moving due to retirement

etc

etc long story short the vast majority

are moving because they want to be

closer to people that they care about

and that nber goes up as they get

older so of respondents

basically 44% of those aged 78 through

98 are moving are selling in order to

move closer to family and friends 35% of

those 69 to 77 same thing and 28%

of those 59 to 68 are wanting to

move closer to family or friends home

is too large is a is a a response that

is also directly correlated with age so

so there's over

59 disproportionately are the the

highest nbers on here wanting to

move because their home is currently too

large that's what happens when you

become an empty nesters same thing

with moving due to retirement heavily

weighted towards the older

demographics there's also one on here

upkeep of home is too difficult due to

health or financial limitations also

very weighted towards the older

demographics there

year in previous home I found this to

be interesting the median length of home

stay is 10 years okay but and

again this goes back to what we were

looking at with home buyers a huge

portion of the home buyers thought that

they'd be in their home for 16 years or

more well how many home buyers actually

stay in a home 16 years or more is

36% so a a not a you know that's

basically a third of a little more than

a third of home buyers do end up living

in a home for greater than 16 years

but the largest nber on here believe

it or not is actually 21 years or more

that's 25% of of sellers and again

it's because of the the Boomer

demographic really scoo these stats in a

lot of ways the second-highest nber

was 45 years at

14% no shocker there I've already

said that's what we see most commonly

among demographics that aren't that

older population usually what we see is

people eventually you know settle down

once they become empty nesters or close

to empty nesters that's when they

finally settle into their forever home

more often than

not how about the nber of times asking

price was reduced for a home seller 68%

of sellers did not reduce the asking

price we talked about this recently

on the show we looked at the

Greenville data 19% of sellers reduce

the price once 7% reduced twice 4%

three times to 2% four or more so

most sellers are still not having to

reduce their price but a healthy

percentage are still you know

basically a third of sellers are are

having to reduce the price on their home

incentives offered to attract buyers by

nber of weeks home was on the market

77% offered no incentives 9% offered

home warranty policies 7% assistance

with closing costs 6% credit towards

remodeling or repairs 3% other

incentives such as a car flat screen TV

Etc man I want one of those I want one

of those where I buy a house and and and

given a car as an incentive let may be

one of those 3% U 77% not making not

having to make any incentives or

concessions last slide and then we're

done did the seller use the same real

estate agent for their home purchase

again very interesting data 46% of

sellers used the same agent as they used

when they purchased the home 54% used a

different agent fascinating data to

me as a realtor right I generally

speaking would hope that my clients who

who use me when I helped them to buy a

home would use me when they decide to

sell but less than half of of

sellers have done that now this is also

interesting is that the younger

generation is disproportionately more

likely to use the same agent people talk

about the younger demographic not being

loyal well that's not true here ages 25

to 33 66% of them are more likely to use

the same agent 34 to 43

57% and then and then that curve

reverses once we get to 44 to 58% only

48% of them are likely to use the same

agent that helped them buy their house

and then between ages 59 and 98

basically between 37 and 38% of those in

the Boomer and Silent generation

demographics are using the same agent

that helped them to buy the home so very

interesting data there I think

probably a lot of this has to do with

you know not just not necessarily a lack

of loyalty amongst the older Generations

but they probably just know a lot more

Realtors right so they have so many

options at their disposal maybe they

used you know a random realtor to to buy

the home you know maybe a nephew or

something like that they were just like

you know I I didn't really like that

experience I'm going to use a different

different agent when I sell the home or

perhaps they went to the just the B the

the listing agent when they bought

the home they went directly to the

listing agent and then later decided you

know what that's not who I want to to

sell my home when I go to sell so

some very interesting data there I hope

you guys found that to be as interesting

as I did if you have any questions

about any of that or any thoughts please

let me know I'd love to hear from you

guys my contact information is in the

show notes if you need to reach out to

me for any of your real estate needs

please like rate review subscribe all of

those good things and we will talk again

next time