Hello everyone and Welcome to another
episode of selling Greenville your
favorite real estate podcast here in
lovely Greenville, South Carolina, I am
your host as always Stan Mccune realtor
right here in Greenville, South Carolina
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today well unfortunately we are having
to do a part two basically from last
week's episode because already things
are changing and being a little bit
chaotic with regard to the new
compensation things that are
happening in the world of real estate
and what happened literally the day that
I released last week's podcast got
a little bit of a bomb dropped on me
from from my brokerage not a bad bomb
but just a just a surprise it wasn't
something that that I was fully
expecting was that c and Joiner
Realtors decided that we are going to
completely decouple buyer agent
compensation from listing agent or
listing brokerage compensation and I'm
calling this the great decoupling
CED Joiner is not the only company doing
this there are other companies doing
this and probably at some point this
will become the standard for the
industry but in
essence there are there is not going to
be
any compensation for a buyer agent ever
coming directly from sedan Joiner as a
listing brokerage that doesn't mean
buyer agent compensation is going away
on our listings and on my listings
but it is just going to be handled a
little bit differently and that's what
I'm going to explain in this episode a
little bit more and I'm going to try
not to re rehash things that we
discussed in last episode as well so
some of this does change some of what I
said in the Pod last week because like I
said it came as a bit of a surprise
but but I'm lyan Joiner I'm going to
abide by these policies and I do think
that they will benefit some sellers in
the end so here's the gist of it we
discussed last week that we can know
longer offer Realtors can no longer
offer MLS compensation or on MLS any
compensation to a buyer agent you can
still offer compensation to a buyer
agent it just can't be on MLS well as
I've already said CED and Joiner my
company is no longer offering brokerage
as a listing brokerage offering
compensation to a buyer's agent at all
it's going to have to come through the
seller is how this is going to work
now I don't speak for all sedan Joiner
Realtors on here in other words nothing
I say on here should be taken as a
statement from the company and
additionally this is a rapidly evolving
environment so anything I say on here
could very well change and it could
change very quickly if it does then
I'll let you guys know that so please
keep that in mind if you're listening
to this in like 2027 things might be
completely different than they are as
I'm recording this in 2024 but but
for now this is this is where things
stand and and because I'm not
speaking on behalf of of the company
moving forward for the rest of this
podcast when I'm talking about
listings I'm not going to talk about
listings with cedan Joiner I'm going to
talk about listings with me as a as a
realtor otherwise I could see this
really getting confusing okay so what
does all this mean it means that for
listings with me the only amount that
a seller will be agreeing to pay from
now on is the listing commission to me
alone with no consideration in writing
very important caveat no consideration
in writing for compensating a buyer's
agent in other words whatever amount is
agreed upon to be paid to me as listing
agent none of it will be shared with a
buyer's agent now that's a big change
because in the past my listing
commission was split with a buyer agent
if there was a buyer agent that's no
longer going to be the case and as such
the listing commission for my listings
will be lower than what they used to be
in order to account for this because
sellers are still going to need
potentially some extra money to still
compensate a buyers agent albeit not
through the listing brokerage
compensation so we talked about this
before the the standard for 30 something
years has been that the full commission
paid by seller to the list to the
listing brokerage
that was it there was never it was
never that the seller was paying both
the buyer's agent and the listing agent
what it was was the seller was paying
the listing agent and then the listing
agent was cutting off a split of their
commission with a buyer's agent if there
was one and that just made sense if the
buyer's agent brought the buyer then
they deserved you know roughly half of
the commission and in my case different
agents did it differently in my case I
would always give half half of my
commission to the buyer's agent
well that is the the core thing
that's changing is it's no longer going
to be that that commission that kind of
assumes that indirectly maybe assume
that there might be a buyer agent now
it's just going to be a lower listing
amount without any direct inwriting
compensation for a buyer agent that's
what we have decoupled we've decoupled
the buyer agent commission completely
from the listing agent commission okay
are you following hopefully you are this
is what the Department of Justice wanted
if you don't like the new system take it
up with take it up with the president
and the doj now I said last week that
sellers should still consider
compensating Buyer Agents because most
likely they will make more money in the
long run doing that I'm not going to
rehash the logic behind that because you
can still listen to my podcast from last
week in order to get my thinking on
that so just go back and listen to that
if you're curious but nothing that I
said with regard to seller strategy is
changing sellers should still be willing
to compensate a buyer's agent in order
to make sure that you as a seller get
top dollar for your home this isn't to
subsidize Buyer Agents this isn't to
keep buyer agency alive nobody's trying
to do that Buyer Agents provide a
tremendous value I've talked about this
before in the show again not going to
rehash it they provide a ton of
value transactions go much smoother
generally speaking when there's a
competent buyer agent involved and if
they're not compensated then they're not
going to potentially be able to even
show your home because if the buyer
can't afford to compensate their buyer
agent then then why would they want
to look at a home that's not offering
any sort of buyer agent commission at
all and so I'm still encouraging my
Sellers as I discussed last week to be
at least willing to offer some sort
of concession that would cover all or
some of a buyer agent are they are
sellers forced to do that no they are
not forced to do that and so this is the
big thing that's changing from what we
talked about last week is that from now
on sellers with me will not be locked in
in any way to compensating a buyer's
agent they they were never locked into
that to be clear but some may have
felt that way now that it's decoupled
you can't even feel that way and under
no circumstances can you get this get
the come to the the conclusion that you
are are automatically paying for a
buyer's agent you should just be at
least open to the possibility so when a
buyer makes an offer on one of my
listings they need to help if they
need help paying for their buyer
agent because a buyer can still just pay
for the buyer's agent that's really
the simplest option here but a lot of
buyers can't and so when a buyer
makes an
offer and they do need help with paying
for their Buyer Agents they need to
include a compensation agreement that
specifies that the seller will be paying
a whatever amount in order to
compensate the buyer's agent and so this
is going to be just treated similarly to
how closing costs are treated if a buyer
needs help from a seller with closing
cost they simply write that into the
offer and the seller can weigh the pros
and cons of the offer the pros and cons
of paying closing costs and then decide
whether they want to accept counter or
reject the offer now some buyers to
sweeten the pot will go up on the
purchase price to offset what they are
asking for the seller to pay in terms of
closing costs or sometimes sellers
will want to counter an offer so that
the net amount ends up being the same
as the list price after closing costs
and and concessions are accounted for it
all depends on how much leverage the
buyer has and how much leverage the
seller has right at the end of the day
if a home has been on the market for a
long time sellers are a lot more open to
concessions whereas if a home has
just come on the market a seller might
be like you know what I kind of want to
wait and see what happens and we're
not going to and I'm not going to be
forcing the sellers to to offer
concessions we can't do that it's up to
sellers to make that call
themselves and this is just how buyer
agent compensation is going to be
sellers should simply think of it as a
buyer asking for help with closing costs
and and not get hung up on where the
money is going okay that's I could see
that being a completely separate issue
where sellers are are like well I'm
willing to help a buyer with closing
costs if they need closing costs but I
am not going to pay for their agent you
need to think of all this as the same
it's all a concession where the money
goes I mean technically the buyer can
can pay their buyer agent and just ask
for closing costs and just essentially
use the closing costs to cover their
the buyer agent commission that they're
paying it just makes it it just
adds a few line items on the settlement
statement but it's done exactly the same
way and you still wouldn't know as a
seller where that money is going because
it's just going towards the the buyer
costs at closing and they can apply
that I mean essentially it's not applied
directly against any one expense it's
just the closing attorney just applies
it against all the buyer expenses minus
minus obviously the down payment and
there are a handful of other expenses
but it
long story short if you're a seller
please don't get hung up on that on the
detail of you know if you're okay with
concessions but you're not okay with
concessions being used towards a buyer
agent I think that you're doing yourself
a disservice and I would recommend that
you don't do that but you as a seller
will simply weigh as you get that offer
and it's asking for whatever
compensation for a buyer's agent or
closing cost help or whatever you're
just going to weigh that the same as you
always have when a buy has asked for
concessions if you're in a position
where you want you know where it
makes sense for you to pay for
concessions then you should do it if you
feel like you aren't ready to do that
you feel like you can get something
better and of course this is
something you know me and my sellers
will be discussing then then you need
to to consider things and and strategize
based on your confidence in being
able to get a something better and and
then maybe you counter back you know
again with a higher purchase price or or
something like that but sellers won't
have to accept compensation but
to accept that they will be paying
compensation towards the buyer agent
but they need to consider the pros and
cons of it again we talked about that
in a lot more detail in the the last
episode that I recorded on here now it's
very possible that some buyers won't
need much or any help on paying their
agents and in that case this is a huge
win for sellers potentially thousands of
dollars of cost savings for Buyer Agents
this could present some difficulty when
the market turns back into a hot sellers
Market time will tell but for now I
think Buyer Agents are generally going
to be able to find ways to get
compensated without much drama because
the market is slow enough right now you
know I'm I'm not ready to say it's a
buyer Market just yet but it's slow
enough that a lot of offers right now
that I'm seeing are having seller
concessions on them and so that's just
going to continue and possibly get get
more as we go along here and and
again this is the heart of what the
Department of Justice wanted they wanted
sellers to no longer feel forced to
compensate buyers agents even though
they were never forced to compensate
Buyer Agents the Department of Justice s
otherwise and that is what I and my
company are doing by decoupling the
buyer agent commission from the listing
commission and making it negotiable on
every single contract so that's the
biggest thing that's changed since my
last episode but what am I actually
seeing happening in the marketpl I want
to you know share a little bit of what
I'm I'm been seeing the past week well
for starters a lot more communication
between agents on this topic of
compensation I think I mentioned it last
week but I made an offer on a home where
I had to ask the agent if they were
offering compensation to a buyer's agent
and then the the question was who is
offering the compensation right because
this system that we have in place where
the seller is compensating the buyer
agent directly versus the listing
brokerage doing it not every company
is doing that and this can actually be a
big deal because okay so I said that
I and my company are no longer
compensating Buyer Agents when we are
the listing brokerage but that not every
company has made that decision at this
time okay from the point of paperwork
this is a really important detail
because the seller could functionally
agree to pay double commissions if they
agree to pay the buyer agent commission
on top of paying their listing
commission which is also agreeing to
compensate partially towards the buyer
agent so let's say that you're that
let's say you're a seller and you're
going with a brokerage that is still
offering buyer agent commissions as part
of their listing
agreement then you should not be double
paying you shouldn't be then agreeing to
also have to pay the buyer agent
directly you could functionally be
agreeing to pay the a buyer's agent
twice now I'm oversimplifying things a
little bit here and almost certainly in
the end a you know once the final
numbers came out and whatnot a buyer
agent wouldn't end up being double paid
right I think that this would get worked
out but I don't like to leave anything
to chance when writing submitting or
reviewing offers and so this detail is
an important detail when you're asking
when you're a buyer's agent asking for
compensation you need to know who do I
need to ask the compensation of is it
the listing brokerage or is it the
seller and so obviously that's a
question I have had to answer and on the
listing side I've had to or I've had
to ask that on the buyer side on the
listing side I've had similar convers
ations where I have had to answer
that to buyer agent I just listed a home
in planters roow in Malden which by the
way is a great opportunity it's it's a
home that's being discounted by probably
30 40,000 at least simply on the
basis of that there are tenants in there
that have a lease that run through
November of 2025 so if you're looking
for a home with Instant Equity and you
don't need to move in it right away that
could be a good opportunity for you
just reach out and I let you know
Planters row is a really nice
neighborhood of Malden okay anyway I'm
in because I just listed this house I'm
in the thick of experiencing these
questions myself and so usually the
first question is is your seller
offering compensation to a buyer's agent
well I'm still perfecting my response
but essentially I'm telling them that a
seller will consider it and will treat
it like any other concession so go ahead
send it in as part of the offer and the
seller will consider it not only have I
done that but I actually created a thre
minute YouTube video because I just know
I'm gonna get so many of these questions
and since I already have the studio and
everything I was just like why not I'm
just going to create a video it's not
listed so people you know if you try to
look for it you're not going to find it
but but I'm just going to send it
anytime I get this question from listing
agents I'm just going to send them that
video them listening to a three minute
or watching a three minute video is
going to be a lot less time than doing a
gazillion back and forth text messages
or emails
now what are some other things I've seen
I've seen some concern about steering
specifically from one brokerage that had
it CEO make public statements about how
they are not offering broker to- broker
compensation
yeah I I've seen some connation that
some agents aren't going to show homes
that are listed by this one brokerage
because of of statements that their CEO
made that were taken way out of context
as a reminder steering is is an
illegal practice of Buyer Agents
directing their clients away from
certain properties that are either in
areas that the Realtors deem inferior to
other areas or away from properties that
would potentially result in the agent
not making as much money as they want to
make or that the buyer agreed to
compensate them steering is illegal
now what is legal is if a buyer says
reach out to the to the listing agent
and feel out whether they are willing to
compensate you because I can't afford to
compensate you as my buyer's agent and
if they say no under no circumstances
are we going to compensate then I I
can't look at the house because I can't
afford it that's a separate conversation
the buyer made that decision not the
buyer's agent but if a buyer's agent
simply looks at all of the listings by a
certain company that that they don't
think is going to compensate them and
then and steers their buyer client away
from those listings that is illegal that
is not how this works you need to
still show homes to your buyer clients
and and you know if you're an agent
listening to this you can't do that you
you can't do that you got to communicate
the the the decision on where on what
homes to look at or not look at is the
buyer's decision not the buyer agent's
decision you can't be the one making
that decision for them that is an
illegal practice very bad so I'm hoping
that that we don't have that
happening because apparently I I don't
think you know I saw this chatter in
vain apparently this one brokerage which
is a a national very big brokerage is
having issues with messaging on how they
are handling commissions with the result
that Buyer Agents are actually
threatening to not show homes that the
company is
listed no thank you that is really
really bad that needs to stop right away
way and if agents don't clean this up
not only are we likely to see more
lawsuits against the real estate
industry but almost certainly we will
see more lawsuits against agents
themselves perhaps even from the
Department of Justice and and so and
this is again reinforces why sellers
should at least be amenable open to
having a conversation about compensating
buyer buyers agents because again
there's going to be situations where
buyers will choose to not look at a home
I'm not going to assume that Buyer
Agents are going to steer because again
they could lose their license if they do
that but buyers themselves may very well
do that and there there are some very
real there's some very real potential
that this could result in indirectly in
steering from buyers themselves right
let's say that you know a buyer is
looking at a at an area that's a lower
income
lower you know socioeconomic status area
and in that area the sellers
simply cannot compensate Buyer Agents
that could result in buyers simply
ignoring those areas so unfortunately
the Department of Justice didn't think
that far ahead on these things but
that's on them that's not on us we can
only as Realtors do the best that we
can do and you as sellers and buyers you
can only do the best that you can do
with the hand that we've all been dealt
so there there's a lot of confusion and
consternation about all of this but
we will get through it and to be
honest this change really probably
happened at the best possible time
because had it happened when the market
was on fire in 2021 it would have been
absolute chaos with the market being a
bit slower we have time to work out the
Kinks before rates drop and then things
get crazy again and and you know I
think for the for the time being buyers
likely won't have to directly pay their
Buyer Agents for most most transactions
since most sellers won't have the
leverage to say no to concessions I
think most buyer Buyer Agents will
find a way to be able to to Shield
their buyer clients from having to pay
all or at least some of the buyer agent
commissions because we can bake it into
the into the transaction as a seller
concession but let's not get it twisted
sellers are for sure the big winners
here and this what reality is this won't
result in the cost of housing going down
in any meaningful way but it will result
in sellers potentially in many cases
having fewer transaction costs than they
would have had in the
past so if you're a seller you should be
happy you should be happy with the great
decoupling and you should list your
house with me because I am decoupling
these listings and giving you an
opportunity to potentially have more
money in your pocket at the end of the
day obviously I guide my seller clients
for every step of the process to ensure
that they get top dollar and and
particularly now as we're navigating all
these different changes so please
contact me if you want to list your
house as well if you need a buyer agent
I do that as well all my contact
information is in the show notes if you
need me to help you with any of those
things reminder to like rate review
subscribe to the show and reminder as
well Piper Insurance Group contact them
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