hello everyone and welcome to another

episode of selling Greenville your

favorite real estate podcast here in

Greenville South Carolina I'm your host

as always Stan mun realtor right here in

Greenville South Carolina and you can

find all of my contact information in

the show notes if you need to reach out

to me for any of your local real estate

needs and just a reminder please like

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always Piper Insurance Group is

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go-to literally I'm not just saying it

they are my go-to for Home Auto and

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find licens in uh North North Carolina

Georgia and of course South Carolina um

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a free quote today so please reach out

uh to them for that I get no Kickbacks

I'm not allowed to get Kickbacks

actually I just went to a um a ethics uh

continuing ed course I did not need to

take it this year uh nonetheless it was

being offered and it was being done by

uh one of the lawyers for the South

Carolina Association of Realtors and I

find it much more beneficial to take

these things in person uh than to do

them over Zoom or some kind of remote

option so I went ahead and did it and

they talked about that part of the part

of the things that we discussed was that

Realtors can't take Kickbacks right we

can't refer our clients to someone that

gives us money in fact um for their

clients um in fact I might have some

people listening to this um who have

offered to provide Kickbacks to me over

the years uh for client referrals and

I've declined them I've declined it

every single time because it is

unethical we're not allowed to do it um

wish that was another Revenue stream for

realtors um unfortunately because a lot

of Realtors uh don't follow the rules in

the way that they should and and don't

do obvious things that are beneficial to

their clients uh we have to have all

these rules in place in order to ensure

uh that Realtors play nice in the

sandbox with others so um so there you

have it by the way um real quick before

we get into the topic at hand which

we're going to be talking about how

sellers perceive their home versus how

buyers perceive the exact same home uh

not necessarily A Greenville specific

episode but um as I say uh many times in

the show everything I tell you is

through a Greenville lens right I am a

Greenville realtor I'm a South Carolina

realtor not everything I say that is

broader is going to apply in every

market so just keep that in mind this

one might apply in other markets but

it's again this is coming from a

Greenville realtor it's going to be

specific to Greenville but I just want

to mention one other thing if anything

looks different shouldn't look too

different because I have a virtual

background that's not actually what my

living room looks like behind me if

you're looking on YouTube um but um I um

I recently made some uh some fundamental

changes to my office specifically I

added a treadmill underneath my desk now

my desk is more or less unless I just

can't handle it for some reason more or

less in a permanent standing position um

so I now have my computer which I'm

using my webcam off my computer stacked

on two board games in order to provide

the proper height um so uh if the sound

or the uh or the video for this episode

is uh is different than normal uh that's

the reason why um and also my headset

keeps uh keeps causing me issues try to

fix that real

quick all

right hopefully that will be uh

hopefully that will be better so I've

been thinking about this recently

sellers and

buyers looking at the same home right a

seller selling their home a buyer

wanting to buy uh the same buy that home

they perceive homes in very very

different ways and this is something

that

people uh frequently don't really think

about to be completely honest um

and I feel I felt like it was a an

helpful thing for us to think about

because a if you're selling a home you

really need to think about the buyer

right you don't want to think about

yourself one of the most common mistakes

that sellers make is they are the

highest bidder on their own home in

other words their home is more valuable

to them than it is to anyone else and as

such they think that they need to price

it at a certain price point and as such

it doesn't sell to anyone because they

priced it where they think it's worth

but it's not worth that to anyone else

the seller becomes the highest bidder on

their own home you don't want to do that

on the flip side buyers will frequently

not think about sellers buyers can get

kind of in their own little Echo chamber

in their head as it were and sometimes

they can be so focused on I need this I

need this I need this I need this

everything's expensive I'm stressed it's

crazy they'll be so focused on all of

these different things that they'll

forget that you know at the end of the

day it's uh real estate comes down to

negotiating right and obviously they're

not not the ones negotiating it's their

agent negotiating for them but I'm going

to as their agent I'm going to do my

best to represent them in a way that's

going to get them exactly what they need

uh but also I'm going to reflect some of

their energy now I don't want to reflect

their negative energy but if I have a

buyer that really wants me to go in hard

uh with a Hardline

negotiation uh within the framework of

my personality that's what I'm going to

do whereas if I have a buyer that wants

me to uh to have more of like an open

conversation and to approach negotiating

that way more of a back and forth um

again within the framework of my

personality within the framework of of

what's in the best interest for my

clients I'm going to reflect that energy

right um and so often

times there ends up just being people

don't realize how much uh if they don't

think about the other party how much a

negotiation can really go Ary and this

is this is super important now again for

me as an agent I am negotiating on

behalf of my clients right

so that this isn't something that is

like necessarily that buyers or sellers

need to be taking notes down of like

okay here's how I need to approach

negotiating in the future but this will

help you to understand better when

you're in a negotiation or when you're

trying to uh trying to trying to move

forward with something with a home um

this will help you to approach it in in

a better way maybe be more realistic all

of those good things I'm going to pull

up if you're looking on YouTube I'm

going to pull up a little chart

here that um it's a pie chart and all of

the data in here is made up I'm just

going to be completely honest with you

guys about that this is not data that I

pulled from the National Association of

Realtors or or anything like that not

from the Home Builders Association um I

I more or less made this data up myself

okay but from my personal experience

this is basically what I experience when

I'm dealing with sellers so I've got if

for those of you listening which is

going to be the majority of you I've got

a a pie chart up here that says home

value to

Sellers and here's what I have I have

basically to a seller roughly 50% and

again this is just back of the napkin

kind of math right roughly 50% of the

value that they perceive in their home

is based on their original purchase

price right if you bought your home for

$300,000 a year ago you're not going to

want to sell your home for less than

$300,000 this year same thing it doesn't

matter when you bought it at any point

in time that you bought your home you

don't want it to have gone down in value

and the first thing that sellers assume

or a potential seller assumes when they

contact me is that they will be able to

sell their home and come out on the

other end of that sale having pocketed

some money well the only way that that

happens is if the seller sells for more

than the purchase price the original

purchase price is one of those hugely

important even if if if a seller is not

really thinking about it right might not

be thinking wow I bought it for for

300,000 and you know I need to I need to

get this much in order for it to make

sense that's always in the background

that's the starting point for a seller

when they're trying to Value their own

home they usually start with the

original purchase price in their mind

and then they add to that so what are

they adding to that okay so on my P pie

chart I have roughly 50% of of how

sellers value their home is related to

the original purchase price from then

you tack on perceived appreciation I

have this about 20% of the pie chart

perceived appreciation this is the

perception of how the market maybe

broadly or maybe specific to their area

the perception of how the market has

appreciated now here's where things get

dicey real quick right when I'm having a

listing presentation with the potential

seller every seller has in their mind

that the market has done this or that

that they all have some kind of a

perceived idea of okay here's what's

happening here's how it's appreciated

here is you know here's kind of what's

going on but where they get that data

from obviously they're not looking at it

in the way that I am they might be

looking at they might have seen an

article home prices have gone up by 20%

the past two or three years you know

they might see something like that or

maybe they're basing it off of well my

neighbor has the exact same for plan as

me and they sold it for

$400,000 a few months ago therefore my

home must be worth roughly $400,000 even

though I only bought it for 200 a few

years

ago obviously there

are those in and of themselves those can

be useful data points to consider but

that's not how you price a home but

that's a lot of times what sellers are

doing they're they're using their uh the

the knowledge that they have that they

think is useful in order to kind of come

up with a price in their head I actually

had a seller one time uh years ago who

um they basically reverse engineered

appreciation for their neighborhood so

they looked at what homes how homes have

gone up in value based on when they were

bought when they were uh most recently

sold and and then basically determined

okay they've gone up by this percent the

past few years what does that mean for

my home and then they applied the same

formula to their home and believe it or

not they actually got it right okay me

when I did my whole analysis which was

done in a completely different way the

way they teach us to do it in real

estate school which is substantially

more accurate to be completely honest um

when I did it my way and did a CMA and

all of that we coincidentally and this

almost never happens but we

coincidentally came up with the same

number okay so sometimes you know it's

kind of it's kind of like a blind

squirrel you know you can find even a

blind squirel finds an acorn every now

and then um but that's not the way that

you're supposed to determine uh home

values and

so uh sellers often times you know

they're starting with this uh my pie

chart roughly 70% of my pie chart here

is dedicated towards the original

purchase price plus the perceived

appreciation that's what sellers that's

what makes up the majority of what

sellers are looking at uh when they're

trying to determine what they think

their home is worth then you add to that

the value of improvements I put this at

around

15% um this could be different you know

for for some sellers than for others

some might uh focus more on the

improvements that theyve made to a home

rather than the perceived appreciation

just kind of depends I think in general

most are more focused on the the

appreciation than they are on the

improvements but there but it's close

there's a reason why I have them as a

similar value uh because you know you

might even say that they're about the

same value right a lot of sellers put a

lot of stock into the improvements that

they made to their home uh but there is

a major flaw in the way a lot of sellers

assume the the improvements that they

made to their home

works the biggest one is that there's an

assump

that you get back dollar for dooll if

not more for every Improvement that you

make well it just doesn't work that way

in fact the National Association of

Realtors has some fantastic data out

there on um what improvements bring back

the most value if you're interested in

that I can I can pull that out for you

and find it for you guys um but long

story short most improvements that you

make do not bring back dollar for dooll

what you put into them if you if you

threw in that nice you know

$100,000 outdoor

kitchen you're probably not going to get

a $100,000 more than your neighbor who

has everything else exactly the same but

doesn't have the $100,000 kitchen right

people aren't going to value that

outdoor kitchen in the same uh way that

it cost for you people don't care about

the cost okay um but that is a a common

thing and and uh one thing that is true

when it comes to both the perceived

appreciation and to the perceived value

of improvements to a home is that

sellers tend to uh tend to downplay

their neighbors right they tend to uh

they tend to be overly critical of their

neighbors well my neighbor also has an

outdoor kitchen but it's not nearly as

nice as mine mine has a big green egg

built into a quartz countertop they just

have Granite they have the off the

knockoff version of the Big Green Egg it

just it's just not the

same that's the kind of things I will

hear from sellers same thing when it

comes to appreciation they'll they'll

look at they'll be like well this

neighbor over here sold for 400 now the

person right next to me only sold for

350 but that's because their home they

hadn't put nearly as much money into

their home as I have um or they've not

kept up with it in y as much as I have

or they I think that their cat smells

you know and so there's always um

there's always this and that and usually

sellers will overinflate the value of

the home because they are uh simply

being overly critical of their neighbors

and of the comps that compar to their

home you don't want to do that if you're

a seller right don't be the highest

bidder on your home that's a really bad

idea um the fourth category here out of

five these each have five categories is

the emotional investment I have this as

10% of the total pie chart pie

chart emotional

investment now a lot of sellers are not

completely in tune with the emotional

investment that they have in their home

sometimes I discover as part of the

process that they will become more

emotional right maybe they have not been

thinking about it and now that they are

the rubber has met the road we're we're

talking about listing home we're getting

the plan in place I write up a nice

little description send them the

description ask you know usually

oftentimes as part of that I will ask

sellers sometimes I don't get great

answers to this but I'll ask them what's

your favorite thing about this home or

what's your favorite memory from this

home sometimes I can use information

like that in my listing descriptions um

and sometimes it's at this step in the

process that sellers will uh become

emotional you know they'll start to

realize wow this is this is actually

happening I'm I'm leaving this home

where I I raised my kids and uh you know

we buried our dog in the backyard and um

and we have all these memories and um

you know this is where this is the first

place we lived after we got married you

know just all of these things and there

is there is an emotional investment and

I'll tell you what that emotional

investment is strong I know I have come

across some sellers that were willing to

sell for less money to buyers that they

like more because of how emotionally

invested they were into their home they

wanted the right family to be in there

they were willing to take less money to

sell their home because of that well we

have to be careful with that me as a

realtor I never ever encourage sellers

to do that because that could be a fair

housing violation usually it is um and

and by the way fair housing doesn't just

apply to Realtors it also applies to

real estate consumers as well to a

certain extent and so you have to be

careful those emotions don't Cloud your

judgment to the point that you do

something that's actually illegal got to

be very careful about that uh but the

emotional investment makes up um a a

large portion I mean not in comparison

to these other things uh but I have it

just beneath the value of improvements

uh and I think that that's accurate I

think for a lot of sellers that

emotional investment uh really is really

high up there now do I have some sellers

that uh they're just straight

capitalists there is no emotional

attachment at all yes of course I do um

you know that that happens a lot there

are some some sellers that are just

really really dialed in on details um

they they they're not really thinking

about the emotional element but if

they're married odds are their spouse is

concerned about the emotional element um

and there's a whole lot uh I could I

could tell a whole lot of stories that

that go in both directions when it comes

to this um all right last but not least

with regard to sellers the value of

intangibles I only have this at 5% but I

I do want to mention this sellers will

talk about intangibles and and this is a

number that can fluctuate greatly right

this can be there could be a lot of

intangibles that a seller uh is really

focused on oftentimes though if this

becomes a big thing sellers are just not

going to want to leave

so when I say intangibles what I'm

talking about are things like quiet

street friendly neighbors good HOA nice

dogs or cats or whatever in the area

things like that intangibles that you

can't really quantify and that are are

really hard to Market like again talking

about fair housing you can't really say

there's friendly neighbors right that

implies that there other places don't

have friendly neighbors that's you know

you could read into that a lot of

different ways I can't really say that

when I'm listing a home I'm not really

supposed to say that off the Record

either you know it's just

like buyers just need to go and figure

it out themselves unfortunately and so

this is where this is the value uh to

sellers that often times is not even

marketable and this is something that

like I said in some cases can be really

really valuable to a seller but there's

just at the end of the day

um it it's not a a it's really hard to

actually give True Value to that but

sellers are sellers absolutely consider

that in the value of their home because

they know it is valuable like there's no

question it's valuable the problem is

that it's intangible and as such uh it's

it's hard to quantify it might vary from

one person to the next you might love

your neighbors CU they never talk to you

right my neighbors I I don't like hardly

ever hear from them and I love that okay

but I talk to people all the time that

they want to be best friends with their

neighbors great that's not the kind of

home I want to live at if I if you came

to me and you told me you know you're

going to love this

neighborhood everyone we all we have

block parties all the time everyone's

getting together we're having a great

time I'm going to hear that and I'm like

that's negative value to me right and so

you also have to be careful with that

right when you're talking about

emotional things and intangibles and and

things of that nature it might land on a

buyer differently than it lands on the

seller so let's pivot and talk about

buyers I'm going to close out my seller

pie chart here and we will for the

purposes of YouTube pull up the home

value to

buyers all

right home value to

buyers the pie chart looks completely

different than Sellers and and this is

why I decided to do this episode is that

it really is interesting how the

perception is so

different so the number one category on

the pie chart that I'm looking at

here when buyers are assessing and now

I'm assuming that the buyers have

already kind of pre-selected you know

this madeup home uh you know it's it's

something that they're seriously

considering right we're not talking

about here's a list of homes and the

buyer is selecting you know the home

with the best curb appeal and and the

best kitchen and all of that no no no

I'm talking about let's say that a buyer

has has already kind of said I really

like this home now we need to figure out

what we're going to offer on it these

are some of the things these are some of

the most important things that a buyer

is considering and the number one thing

which I have is 40% of the pie chart for

the buyers is the price compared to

other

actives something that a lot of people

even buyers don't frequently think

about because there's so much focus on

well how does it compare to the comps

right you hear that a lot comparable

sales that's what comp stand for in case

you didn't know uh what do the comp say

and when you look at Zillow you look at

zillow's estimate you look at all these

other uh automated valuation models um

they uh and and all of these other web

models that are out there there they'll

give you a number that they think a home

is worth and that's all based on comps

but when buyers are out there looking at

what homes are available and trying to

determine what they want to purchase

they're not looking at the comps first

they're they're not looking at what sold

three six nine months ago what they're

looking at is what is active and for

sale right now how does this home

compared to the other homes that are for

sale

right now and that is something

fundamentally different between buyers

and sellers sellers often times are

completely unaware of the homes that

might be competing with theirs that are

that are currently for sale but buyers

are completely concerned with this right

because they're trying to figure out the

home to buy um and what they're looking

at is not the homes that aren't for sale

they're looking at the homes that are

for sale which are the

active uh the active homes in

MLS so that's the number one thing the

second thing on here is which I have is

30% of the pie chart is the price comp

and I just realized that uh on my pie

chart it doesn't complete the thought uh

but the price compared to recent comps

okay is what it's supposed to say on my

pie chart sorry about that um the price

compared to recent

comps what have neighbor neighborhood or

nearby comps sold for so I'm again I

said before it's not the first thing

that buyers look at but it is something

that buyers look at it's the SEC it's

the second most common thing that buyers

want to know is

okay I like this home compared to other

homes but is it priced correctly is am I

overpaying in this neighborhood I don't

want to overpay in the neighborhood and

that's where the comps come into play

now thankfully this is is one area where

the V diagram does overlap between

sellers and buyers because there's been

enough uh education you know general

education real estate that both buyers

and sellers have to understand that this

is how you determine a home value the

difference is that they're going to be

critical about different things right

the seller is going to be critical about

all of the comps and the buyer is going

to be critical about the subject

property in contrast to the comps

they're going to look at the comps and

say well this one had a bigger yard this

one's in a culde saac this has a fully

fenced in yard this has a remodeled

kitchen uh this has a huge primary Suite

blah blah blah blah

blah um and they're going to compare

that to the subject property and say the

subject property doesn't have any of

these things it's not comparable it

should be uh priced for less than these

other homes that have all these great

things right and then sellers they're

looking at their their home and they're

comparing it critically to they're

they're compar comparing all these other

comps critically to their own own home

which I think is nicer than all the

others I'm talking very broad Strokes

here but this is generally speaking what

happens there I'm not saying that there

aren't sometimes very very educated and

realistic buyers and sellers again broad

Strokes here natural human inclination

this is what typically happens um the uh

the the third highest thing on the home

value to buyers pie chart that I have

here is the value of LIF style

improvements okay or what I sometimes

called the lifestyle investment in other

words you can think about it this way

will my monthly or annual cost to live

in this home improve my life enough to

justify the

cost every buyer when they are buying a

home they're not buying a home okay

let's get something very clear here yes

they are buying a home okay I'm

exaggerating a little bit but they're

not only buying a home what they are

buying is a lifestyle Improvement or a

perceived lifestyle Improvement or you

could say a lifestyle investment what do

I mean by that they want to be they want

to have less commute so they're buying a

home that is closer to their kids'

schools closer to work they want to have

more space for their uh for their kids

and animals to to run around so again

that's a big upgrade to Lifestyle right

you can just send the kids and the

animals out in the backyard and they can

just run around and do their thing for a

couple of hours that's a lifestyle

investment something that uh you know if

you're moving out of a out of a condo

and you don't have a yard and now you

can buy a house that has you know a

nice3 point4 acre you know fully fenced

in yard that's a huge lifestyle

Improvement

I could keep going on and on and on

maybe it's just the neighborhood maybe

the neighborhood is just a much nicer

neighborhood than than again that condo

neighborhood that you were in who knows

but basically buyers they are looking at

that lifestyle Improvement and that

lifestyle invest or potential

Improvement and that lifestyle perceived

investment and saying how much am I

willing to spend in order to improve my

lifestyle in this way and so

even if you have the perfect home if it

doesn't improve their lifestyle in some

sort of tangible way it's not going to

work for them and that might be if

you're a seller that might be completely

out of your control right um you you you

might have made your home perfect and

just doesn't work for these people

because they want to be at JL man's

school um and and you're not you know

your home is not in that school district

it's not even close to it they're not

even considering your home because of

that you have no control over that but

these are the things that buyers are

thinking about and these are the sorts

of things that will cause buyers to rule

out a really really nice home uh instead

of deciding to to make a move on it

because they might see the value of the

home you know they might have already

looked at okay well the price compared

to other actives the price compared to

recent comps in the area it's priced

right it just doesn't

price right for me because it it doesn't

bring me the lifestyle improvements that

I want or it's just too much money like

the lifestyle improvements is are more

important than the home being super

duper updated or or being priced super

duper well um so it's a no for me okay

um and these things are are more and

more major factors in this right now as

the housing market has become less and

less affordable due to mortgage rates

being where they are buyers are becoming

pickier they really want the home to

have everything um in order to justify

the cost um and this is something that

that sellers tend to to not understand

right uh and again they sellers have

that emotional investment into the home

and so to them they think about all the

great ways that it contributed to their

lifestyle over the years but buyers they

have to try to to almost model it out

right that's what buyers are are

functionally doing they're modeling in

their mind uh what how their lifestyle

will change as a result of purchasing

this home um and sellers need to need to

just keep that in mind and and buyers

also need to be aware of it right uh

they need to be aware that they're that

they're processing the home in this way

uh the fourth thing I have on here which

is uh 8% okay I had to get a little I I

tried to keep these round but I I kind

of ran into I wasn't super happy with

this pie chart I I tweaked it a few

times came up with 8% uh as the value of

Home

Improvements and that might feel low

right because I had uh I had sellers a

lot higher than that um but and you know

buyers when they walk into a home they

will be wowed by update buy improvements

to a home but here is the thing at the

end of the day

okay updates are expected buyers expect

in this market they expect the home to

be updated they expect it to be in good

shape they expect the kitchen to be

updated they expect the bathrooms to be

updated and if they're not they expect

the price to be greatly

reduced so updates and improvements

aren't as big of a value ad as sellers

think they are and if they remember if

they don't fit the buyer's design and or

functionality preferences they had no

value you might have done an incredible

job uh updating your kitchen but you

made it super duper modern and you have

a buyer that likes more

classical uh classic I shouldn't say

classical more classic uh traditional

that's the word traditional

kitchens they might walk in and say you

know that's a great example of a modern

looking

kitchen and I hate it right um so

updates are are expected but they can

actually detract if you if you go with

something that is really specific to

your taste or again I mentioned

functionality if you go with something

that looks great but isn't functional

like you've got that bathroom that looks

incredible but it just it just it only

has a single vanity it doesn't have a

double vanity

uh the the toilet's in a weird spot you

know but but it's super high in tile the

vanity this that single vanity is really

you know it's a $5,000 vanity really

nice has quartz all sorts of stuff

buyer's not going to care they don't

like it's not functional for them

doesn't work and so um sellers need to

understand this and uh and and buyers

are just going to perceive these updates

as they will but sellers need to

understand again this is why you don't

get dollar for dooll uh for your update

because one of the reasons is that you

as a seller updated your home for

you right unless you're a house flipper

then as a house flipper you're trying to

think through okay what would my target

buyer want but you're never going to

give the buyer exactly what they want

and so it's not going you're not going

to get back dollar for dollar usually on

updates there are exceptions to that

I've talked about that in previous

episodes you know obviously house

flippers are good at at a few different

things and one of those things are

finding those updates that will produce

more money than they cost and those do

exist uh but it's got to be the it's got

to be the perfect situation the perfect

fit all right last but not least for the

home value to buyer is the value of

intangibles um so here's another thing

that does appear on both the buyer and

seller pie charts but the value of

intangibles on the buyer side is only 2%

of the entire pie

chart intangibles are a minor factor and

quite frankly generally work against the

home for buyers why because buyers

assume the worst you might it might be a

huge intangible that you love that there

are so many great friendly neighborhood

dogs that bark when they see something

someone that they don't like or that

they don't know um and that's like you

don't even feel like you need an alarm

system I actually heard someone say this

exact same exact thing recently they

were just like I don't even need an

alarm system because my neighbor has

great dogs that they bark the moment

anyone pulls into the driveway um you

know near my

house guess what when a buyer pulls in

and the dogs bark at them their

assumption is not going to be wow what a

great I don't even need a security

system we have these dogs here no their

assumption is going to be these dogs are

going to bark at me every single time I

pull in for the rest of my life and they

might be aggressive what if one of them

gets out and attacks my three-year-old

daughter not cool I don't want those

dogs around here see this is this is

where the intangibles they factor in but

they don't factor in that much right a

lot of a lot of buyers would be willing

to do a little bit more due diligence

maybe walk over I've seen some you know

in those cases the over to the dog just

let's just see how the dog responds

right obviously if it's behind a a fence

um not if it's just sitting on the front

porch um I don't recommend you do that

anyway but I have seen buyers do the

sort of things you know they'll go check

out the dog they have concerns about the

neighbor they'll go talk to the neighbor

they have concerns about this or that

who knows um but the uh the

intangibles don't factor in to the

extent that sellers think that they

factor in and when they do they're

typically a negative okay I don't like

to to focus on intangibles for this very

reason um there are some times when

there can be an an aspect an intangible

aspect that can be brought out in a home

listing in in a in a tasteful way in a

way that's broad enough that won't be

interpreted the wrong way all sorts of

you know all sorts of considerations but

generally speaking uh buyers are f

focused on objective things not uh they

they are emotional but they're not

focused on the things that are emotional

to you right uh they do like intangibles

but they aren't going to assume that the

intangibles that you love are going to

be the intangibles that they love um

they might be aware of what you purchase

the home for but they're more concerned

about how does the homes price compared

to what's on the market now or what's

sold the past uh the past few months

they're going to be less uh uh less

concerned about improvements and and

things like that those are assumed

they're going to be more focused on okay

how does my lifestyle get upgraded and

is it upgraded for a a good price right

is this does this make sense is it worth

it for me to leave the situation I

currently have in order to spend a lot

more to buy this home to change my

lifestyle is it going to be a positive

lifestyle Improvement these are SE are

the sorts of things that uh that buyers

are focused on in contrast to sellers um

and hopefully that's helpful for you

guys if you're looking to buy or sell in

the future that's all I have for today

thank you guys so much for making it all

the way to the end for listening my

contact in this is in the show notes if

you need a realtor in Greenville Piper

Insurance Group also in the show notes

like rate review subscribe all of those

good things and we will talk again next

time