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Carl Jung, a Swiss psychiatrist and psychoanalyst, 
laid the groundwork for a psychological framework  

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focused on personal growth and self-discovery. 
He introduced the concept of "individuation,"  

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which is the lifelong journey of becoming 
the person one is meant to be and realizing  

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their unique potential. Individuation involves 
integrating different aspects of the personality,  

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both conscious and unconscious, 
to achieve a sense of wholeness. 

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His philosophy, often called 'Jungian 
Philosophy,' emphasizes understanding  

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oneself for personal development. He authored 
several books, such as ‘The Psychology of the  

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Unconscious,’ ‘Man and His Symbols,’ and ‘The 
Archetypes and The Collective Unconscious,’  

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among others. Jung's wisdom offers a roadmap for 
self-discovery, helping individuals understand  

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their true selves, overcome challenges, 
and enhance relationships. In this video,  

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we talk about how to improve yourself by 
applying Jung's philosophy to your life.

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1. Understand Your Subconscious

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Jung says “Your vision will become 
clear only when you can look into  

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your own heart. Who looks outside, 
dreams; who looks inside, awakens.”

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According to Jung, one of the most 
crucial parts of life is discovering  

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your subconscious - especially what he calls 
‘the shadow.’ The shadow is the most intense  

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part of our unconscious: in it are all the parts 
of yourself that you are in denial about. These  

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can include character traits you’re ashamed of, 
reject, think are bad, and so on. As a result,  

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you try to convince others and yourself that you 
don’t have these traits. Examples of such traits  

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are explosive anger, jealousy, envy, greed, pride, 
laziness, frightening impulses, and so on. You  

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might think that suppressing or denying yourself 
the freedom to express those qualities makes you  

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a better person but all the things that you try 
to suppress don’t actually go away - they fester.

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What we try to push away tends to come out 
uncontrolled in our weakest moments. The  

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shadow is thus the cause of outbursts, emotional 
blowups, snapping at others, unwanted thoughts,  

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unfairly blaming others, and more. For example, 
someone who is considered to be a gentle person  

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but who has lots of repressed anger that they 
have failed to acknowledge might furiously snap  

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at another in a moment of weakness. These moments 
then feel like they come out of nowhere and they  

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have numerous unwanted effects: they might 
decrease your confidence, make you feel like  

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you’re not in control of yourself, and might 
cause others to want to stay away from you.

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Or, for example, you might be extra 
negative about people you perceive as lazy,  

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because deep down your subconscious knows 
that you have lazy tendencies as well,  

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and so without realizing it you bring others 
down to try and separate yourself from the  

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concept of laziness. This doesn’t make you any 
less lazy, but does hurt your overall mood,  

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enjoyment of life, and relationships 
with others. All in all, suppressed  

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traits influence you negatively, no matter what 
and the only remedy is to face them head-on.

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Facing your shadow means that you 
will have to follow three steps: 

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Getting to know your shadow 

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Accepting your shadow
Integrating your shadow

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The question at the heart of the first step is: 
‘Why do I behave the way I do?’ To get to know  

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your shadow, you can think back to situations 
where you feel like you acted badly and analyze  

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them. Did you have a strong reaction to something? 
What was it? And why do you think it caused you to  

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get upset? You might just find the traits that you 
are most afraid to have. It’s very hard to become  

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conscious of these reactions because it might 
bring up emotions like shame, embarrassment,  

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guilt, and the strong desire to deny them. 
Thus doing so requires a quiet and calm space,  

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an empty mind, and a strong will. Meditation, for 
example, is a very good way to do so. Journaling  

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about your feelings and experiences is 
as well, or drawing to ease your mind.

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Then, when you’ve figured out 
what your shadow seems to contain,  

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you have to accept the traits you’ve found 
as yours. You cannot look at them with an  

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air of distance - you have to realize that 
these traits are a part of you. Questions  

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that might help you doing so are, ‘When do 
I usually behave according to this trait?’;  

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‘Why am I ashamed of this trait?’; ‘Where 
does this trait come from?’ And, most of all,  

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realize that you are suppressing again if 
you don’t accept this trait as truly yours.

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Finally, the last step is to integrate your 
shadow into your daily life. This doesn’t mean  

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that you should suddenly give in to all your 
selfish, angry, or lazy desires. But instead,  

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when you feel the urge to react in a ‘negative’ 
way coming up, you can analyze this urge and see  

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if there’s anything useful to get out of it. Maybe 
exploding in anger isn’t helpful during a fight  

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with your partner, but pretending not to be angry 
ignores the problem. Instead, acknowledge and  

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accept your anger, ask yourself why you’re angry, 
and then use this knowledge to explain yourself  

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better. Or when you have the urge to be lazy and 
procrastinate from doing work, ask yourself why  

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you feel so lazy. Does your work satisfy you or 
not? Have you been sleeping well lately? Is there  

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anything holding you back from doing this work? 
If not, it might be advisable to push through,  

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but if so, maybe you’ve now found something that 
you otherwise would have ignored completely!

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Your shadow isn’t here to sabotage 
but rather to teach you, if you let  

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it. Acknowledging your shadow makes you 
happier and enables you to take actions  

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that are more authentic and effective. This 
is why Jung claimed that working on your  

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subconscious - especially the shadow - is one 
of the most vital steps of self-improvement.

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2. Work On Your Individuation Process

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According to Jung, “Individuation means becoming 
a single, homogeneous being, and, in so far as  

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‘individuality’ embraces our innermost, last, 
and incomparable uniqueness, it also implies  

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becoming one’s own self. We could therefore 
translate individuation as… ‘self-realization.”

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One of the most important teachings of Carl Jung 
was his work on what he called the ‘individuation  

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process’ - the process in which a person 
separates themselves from a group and becomes  

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a unique individual. When being around other 
people, one usually tends to put on an act. This  

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can be completely unintentional, but it happens 
anyway. You laugh at jokes you don’t find funny,  

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you pretend to be enthusiastic about something, 
you act more important or more confident than you  

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actually are, you lie that you’re doing well when 
you’re not, et cetera. Being out in the world can,  

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often, feel like an acting performance. We 
present ourselves to other people in a way  

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that makes sure they will see us in a way we want 
them to. Carl Jung called this the ‘persona.’

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This persona can roughly be described as ‘a 
mask,’ like an actor would wear on stage. The  

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persona is the way you present yourself in social 
situations and the impression you try to make on  

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the rest of the world. According to Jung, we 
develop our persona early on in our childhood,  

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when we learn about social rules and manners and 
form connections with other people. Our persona  

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often doesn’t consist of just one mask, but rather 
multiple masks, depending on the situation you  

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find yourself in. You might act differently among 
friends than at work, but both could be parts  

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of your persona. When you overly identify with 
your persona you disappoint yourself constantly,  

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because it’s just not who you authentically are. 
It’s damaging to your confidence and self-image,  

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and it increases the hold your shadow has over 
you. Thus it’s incredibly important not to fixate  

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on an idealized version of yourself, and instead 
work hard to see yourself for who you really are.

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The way to individuation, according to Jung, is 
by integrating your conscious and subconscious.  

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Doing the shadow work, as we discussed earlier, 
and finding out what is part of the persona and  

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what is truly you. This doesn’t mean that you 
have to get rid of your persona; a persona can  

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be very helpful in your social image. For example, 
a persona helps you stay professional at work even  

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when in actuality you are fed up with something, 
it helps you prevent escalation of conflicts,  

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pass job interviews, and generally ‘grease 
the wheels’ of social interactions. But it’s  

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important to personally know the difference 
between your persona and the rest of you,  

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and also to exercise full control over your 
persona, instead of having it control you.

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If you find through reflection that you do have 
some angry tendencies that you try to suppress,  

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then you don’t have to start acting angrily all 
the time or express your anger every time it  

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bubbles up. Instead, you can ask yourself 
in each situation: would my anger help me  

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right now? For example, when you’re at work 
and your strict boss does something wrong,  

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anger probably wouldn’t help. Instead, 
channeling your anger into taking a more  

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constructive form of action, such as having a calm 
conversation with your boss, would be more useful.

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However, if you have a friend who keeps 
canceling plans at your inconvenience,  

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maybe expressing your anger will help them realize 
that you truly are bothered by it and that they  

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can’t walk all over you. In both cases, you 
use your anger in a way that benefits you,  

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either by expressing it or having 
it motivate you to do something more  

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helpful at that moment. If you get to know 
your urges and your persona separately and  

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try to integrate them whenever possible, 
you will start to take actions unique and  

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beneficial to you. You will both be more 
yourself and put yourself first more often.

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The outcome of this individuation process is 
to find your true Self. The Self stands for who  

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you are, past, present, and potential future. 
It’s full of opposites peacefully co-existing,  

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such as the unconscious and the persona. 
The Self is ever-evolving, and thus the  

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individuation process is never truly over: you 
have to keep working on and exploring yourself. 

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Continuously exploring your subconscious, your 
persona, and the Self is the key to individuality.

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However, individualization is not an easy 
process. It requires deep dives into your  

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subconscious and a lot of self-care. You have 
to learn how to analyze your emotions, behavior,  

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motivations, and reasoning. This can be done 
after social interactions but is best done  

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in solitude when you have the time and energy to 
sit down and truly think or even write about it.

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3. Take Care Of Yourself

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To quote Jung, “Your soul is in great 
need, because drought weighs on its world.”

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Doing shadow work and engaging in the 
individuation process are extremely  

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beneficial for your mental health. And one of 
the most important things you do is take care  

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of yourself well. That said, it’s important 
to note that one cannot turn inwards if one’s  

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external circumstances aren’t sufficient. 
You can only worry about who you are if  

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you don’t have to worry about more basic 
needs, such as food, relaxation, safety,  

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amongst others. In other words: you have to find 
a stable basis for your life before you can even  

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begin doing any other work on yourself. You 
have to have a goal - whether it’s educational,  

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in the form of a job, or family-oriented -, you 
have to have a home, people around you that care  

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about you and can help you. In other words: you 
have to take good care of yourself. This means  

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eating healthy, sleeping enough, exercising, 
and taking time to de-stress every day.

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Jung had many tips for how to improve your 
external life. First of all, he stressed the  

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importance of setting professional boundaries 
and standards. These standards shouldn’t be big  

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and unreachable. You might not end up with 
that job or in a situation you’d wanted,  

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but you can always try to see the light in 
your work. Having your dream job isn’t a  

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necessary requirement for taking pride in your 
work. Instead, to find that feeling with the  

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work you do have, ask yourself the following 
questions: Are you trying your best? Is there  

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any way to put a personal touch in your work? 
What parts of the job do you see reflected in  

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your work?Of course you’re not limited to these 
questions, but they’re a good start. The point is  

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that these standards should concern you just as 
much as if it were a task you’d rather be doing.

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Another good lesson to put into practice in your 
external life is finding balance. Just like your  

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Self consists of balanced opposites, so should 
you try to do so in your life. For every hour  

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you work, make sure you get enough rest. For every 
moment spent socializing, make sure that you also  

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spend time alone. Eat food that makes you feel 
good as well as that is healthy. Don’t sleep too  

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much but definitely don’t sleep too little. While 
financial security is a basic need, wealth is  

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not - and trying to chase after it will likely 
become destructive in the long run. Something  

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that can help you find balance in a busy and 
demanding world is to start building a routine,  

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follow schedules, or to at least set daily or 
weekly goals for yourself. This will give you  

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an idea of what you need to do in the day or week 
ahead and will allow you a better overview of when  

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you have time for certain things, and when you 
should spend time and energy on other things.  

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Having an overview in the form of schedules or 
goals will help you find balance in your life:  

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they can help you plan to reach your 
basic needs without going too far.

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Lastly, Jung preached the practice of admiration. 
One of the most essential skills to learn in  

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your life is the skill of appreciation. Jung 
considered our ability to appreciate beauty to  

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be a vital part of life. If you are unable 
to appreciate what’s beautiful and good,  

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you’ll never feel satisfied with what 
you have and never feel like you have  

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your basic needs met. According to Jung, one 
of the best ways to cultivate this ability was  

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to observe art and nature. So, for you 
to be able to work on self-improvement,  

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your subconscious and persona, you have to take 
good care of yourself and meet your basic needs.

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4. Reflect Every Day

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In the words of Jung, “To find out what is truly 
individual in ourselves, profound reflection is  

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needed; and suddenly we realize how uncommonly 
difficult the discovery of individuality is.”

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One of the most important goals to set for 
yourself and ways to take care of yourself  

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is to take the time to reflect every day. 
Reflect on your day, what you did and why,  

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how you felt and why,and how it compares with 
other, similar days or situations. Remember  

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that this is also an incredibly important 
step when it comes to shadow work and the  

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individuation process. Reflection can be done 
in the way of meditation and seeing what comes  

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up in your head. But it can also be done by 
just taking the time to sit or journal and ask  

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yourself specific questions. The things Jung 
recommends you reflect on are the following:

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Your worldviews and beliefs. What are they? Why 
do you have them? What do they say about who  

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you are as a person? Do they hinder you in your 
day-to-day life? If so, how do you change them? 

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Your actions and what motivated them. How did 
you behave today? Are there any acts that stand  

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out to you? And if so, why? And what motivated 
your actions? Do they feel authentic to you?  

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Why or why not? Who do you want to be? Did you 
work towards that goal today? If not, why not?  

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What stopped you? What personality traits do you 
find despicable? Why? Can you find traces of them  

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in yourself? Try to be as honest as possible.
Your dreams. What did you dream of the last  

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few nights? Could it symbolize anything 
about your own life? According to Jung,  

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dreams say a lot about your subconscious 
- often, they reveal hidden emotions or  

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feelings that might be bothering you without 
you even knowing. By analyzing your dreams,  

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you will bring them to the surface.
And finally, Archetypes. Jung theorizes  

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that people’s personas are made up of human
archetypes, such as The Mother or The Hero.  

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Which archetypes do you identify with and why? 
And are these behaviors destructive or helpful?

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By journalling, meditating, or just 
thinking about these questions,  

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you’ll get to know yourself in ways 
that will be completely new to you.  

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And when you get to know yourself, you 
know better how to care for yourself,  

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what your shadow looks like, what your 
persona looks like, and who you truly are.

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5. Find Meaning In Your Life

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In our final quote from Jung 
for this video, he says;  

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“The sole purpose of human existence is to 
kindle a light in the darkness of mere being.”

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Considering the world to be completely 
arbitrary, unfair, or even cruel,  

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is becoming more and more common. While 
this might feel natural and logical,  

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this is a fatal flaw, according to Jung. Whether 
or not it’s true, completely surrendering to  

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that idea is one of the most negative things 
you can do. Finding something to believe in,  

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Jung argued, is one of the most motivating 
and healthy approaches to life you can take.

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It was his view that someone who believes 
in nothing at all can be defeated by every  

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single blow life throws their way because there 
is nothing to cling to. See an overarching belief  

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or meaning as a branch that you can grab when 
you’re about to fall over a cliff. The branch  

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holds you up. It could save your life. You need 
something to hold onto. When you have that,  

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you will always be able to make a certain sense 
of the chaos in the universe, your life, and  

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yourself. It gives you something to believe in and 
there’ll be a deeper meaning to everything you do.

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How can we work on personal growth if there’s no 
specific lens through which we see the world? In  

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Jungian philosophy, if the world is completely 
arbitrary, then so are we. If the world is cruel,  

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then there is no point in trying anything at all. 
But this is not true - we have complete power over  

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ourselves, whatever our circumstances are. So, 
Jung says, it’s absolutely necessary to find  

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something through which to see the world. This 
doesn’t have to be a religion, although religion  

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is a perfect example of such a view-point. Other 
lenses through which you could see the world  

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include spiritual viewpoints not associated with 
a religion, a certain philosophy or psychology  

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that resonates with you, or even broader 
scientific principles like evolution or entropy.

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Explicitly allowing yourself to believe in 
something bigger helps you to ground yourself  

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and contextualize your experiences. Someone who 
believes in karma, or the importance of kindness  

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has a great motivation to do good deeds, and 
thus feel good about themselves. Someone who  

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believes that hard work will be rewarded has 
great motivation to work hard and try their  

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best every single day. Someone who believes 
that all people are just looking for love and  

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to be loved has a good way of understanding other 
people’s behavior and how to achieve things when  

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it comes to other people. Each belief motivates 
and helps you further in life. Ultimately this  

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means that whenever something bad happens 
to you or things don’t work out the way you  

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expected them or needed them to, there is a 
viewpoint that can bring you comfort - either  

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by explaining how things ended up this way, or by 
outlining a possible new plan of action for you.

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If you enjoyed this video, please make 
sure to check out our full philosophies  

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for life playlist and for more videos to 
help you find success and happiness using  

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beautiful philosophical wisdom, don’t forget 
to subscribe. Thanks so much for watching.