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Carl Gustav Jung was a Swiss psychiatrist and 
psychoanalyst who founded the field of analytical  

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psychology. He was very interested 
in the inner workings of a person:  

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their personality, desires, what is 
conscious to them and what is not.

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He called the center of our 
consciousness ‘the ego’:  

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it regulates everything that we are conscious 
of and decides how to and on what to act.

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However, everybody also has a great many traits 
and parts of their personality that they are  

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unconscious of: this includes what Jung called 
‘the shadow.’ Jung divided the unconscious into  

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two layers: personal unconsciousness, and 
collective unconsciousness. The former is  

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all that is part of you as an individual, 
but that you are not aware of or even in  

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denial about. This will include hidden or unknown 
emotions, desires, memories, feelings, and more.

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The collective unconscious encompasses those 
unconscious feelings, thoughts, and instincts,  

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that all people as a group have or have had 
in the past. They are the things universally  

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inherited by humans. Jung believed, all human 
beings share certain traits or affinities,  

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and they can be described as ‘archetypes.’ 
Archetypes have been a part of our collective  

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history since long before Jung, and commonly found 
in mythology, fairy tales, or religious stories.

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Jung believed that bringing your unconsciousness 
into your own conscious mind is a foolproof recipe  

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for becoming the best human being you can be, 
or as Dr Jung would put it, a superior person,  

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and in today’s video we’re going to show 
you 7 ways to become a superior person,  

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according to the philosophy of Carl Jung.

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Express yourself creatively

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Jung says “Without this playing with 
fantasy, no creative work has ever  

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yet come to birth. The debt we owe to the 
play of the imagination is incalculable.”

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Jung believed that the art an individual makes 
houses parts of their unconsciousness within  

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every piece. When making art, our inner states 
and situations unknowingly influence what we make,  

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and the way we make it. Jung incorporated 
the drawing of mandalas in his philosophy.  

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Mandalas specifically have been used for 
decades by different ancient cultures as  

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a symbol of the universe and 
wholeness - and Jung decided  

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that the best kind of circle motif to 
represent its artist is the mandala.

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For a long while, Jung sketched a mandala in 
his notebook every morning and found that it  

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did indeed correspond with his feelings, emotions, 
and thoughts at the time. The more harmonious the  

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mandala, the better you are probably doing. Jung 
hypothesized that people have an especially strong  

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urge to make art - such as mandalas - when they 
are in phases of personal growth. When you or  

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your life is changing, you feel less in control 
and you need some sort of way to regain it.

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If you draw mandalas at regular intervals 
and learn how to interpret them, you have  

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an incredible tool for self-improvement. 
Drawing a mandala relaxes your brain and  

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will help your thoughts focus on all the 
things that you normally suppress. Moreover,  

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the kinds of lines you draw and colors you 
choose can tell you things about yourself:  

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do you use round, soft shapes or harsh 
lines? Cold or warm colours? And what  

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do you think this reflects? If you analyze 
yourself through mandalas every day, week,  

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or month, you can track your growth and 
changes in a way you never have before.

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But it’s not just limited to mandalas, all 
creative works you produce can help you  

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analyze your way of thinking, priorities, and 
unconscious concerns. All these insights can  

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then help you get to know and improve yourself 
- and, therefore, become a superior person.

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Be conscious of your performances

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According to Jung “The persona is 
a complicated system of relations  

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between individual consciousness and 
society, fittingly enough a kind of mask,  

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designed on the one hand to make 
a definite impression upon others,  

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and, on the other, to conceal the 
true nature of the individual.”

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One of the biggest things that holds you back 
from being the superior person in a room,  

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is the fact that you probably overly adjust to the 
other people in it. Knowingly or not, most people  

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present a fake version of themselves, in some way 
or another, whenever they’re in social situations.  

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For example, they laugh at unfunny jokes, agree 
with statements that they do not actually support,  

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or lie about their own well-being for the 
comfort of others. It’s almost a performance,  

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like you’re wearing a mask over your actual 
self and Carl Jung called this the ‘persona.’

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Your persona is how you present yourself 
in order for people to perceive you in  

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the way you want them to. You might 
want to seem kind and easy-going,  

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and thus you agree with everything and give 
compliments that you do not mean. Our persona  

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develops when we learn about social rules and the 
expectations of those around us during childhood.

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Someone who grew up in a household 
where sharing your own opinion was  

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seen as arguing and would be punished, has 
probably developed a persona that tends  

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to avoid conflict and goes along with 
the most popular opinion; In contrast,  

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someone who grew up in a household that saw 
emotions as weakness has probably developed  

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a persona that is tough and unfeeling. But our 
persona is not just one thing: according to Jung,  

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everybody has multiple masks. The two examples we 
just looked at could have been the same person.

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You actually wear multiple masks at a time 
- for example, you want to appear agreeable  

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and tough - and sometimes, what masks you wear 
depends on the circumstances. You act differently  

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among family members than with friends, and 
you certainly act differently among friends  

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than you do with authority figures! For all 
of these situations, you have seperate masks.

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The persona causes problems when the mask you’re 
wearing is unnecessary, unhelpful, or detrimental  

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to your well-being. Imagine the person who always 
acts tough among friends, even though they’re  

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going through something difficult. This mask 
prevents them from getting any help or relief.  

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This clashing with one’s actual needs is very 
frustrating and bad for your self-image. You might  

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start to blame yourself for wanting to open up 
and show emotion - even if it is totally natural  

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- because it would destroy your persona. When you 
think of your persona as the way you should truly  

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be, you are aiming for something impossible, and 
as a result you constantly disappoint yourself.  

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Jung called this ‘overidentification with the 
persona.’ You believe that you are your persona,  

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and get angry at yourself whenever you fail to 
live up to the expectations of that persona.

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Not only is this a miserable, harmful, and 
inauthentic way to live, but someone who has been  

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overidentifying with their persona for too long 
could accidentally destroy it. This might happen  

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in the way of burnouts that cause you to be 
unable to act any longer, and might cause  

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you to isolate yourself. You could also lose your 
mask right in the middle of a ‘performance’ - the  

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tough person suddenly bursts out crying in front 
of their friends, or the agreeable person snaps  

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at someone sharing an opposing opinion. 
 
However, Jung also did not believe that we  

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should get rid of our masks entirely. Instead 
they are absolutely necessary for our social  

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existence. For example, not showing emotions 
in front of your boss is probably for the best;  

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crying in his office will definitely be seen as 
unprofessional, especially if it happens often,  

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and it probably isn’t best to share very personal 
and intimate or traumatic details about your life  

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on the workfloor. Moreover, being agreeable can 
help you out if you try to make a good impression  

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on someone. So how do we keep our masks without 
overidentifying with them or using them too much?

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Put simple, instead of letting the mask rule 
you, you should learn how to rule the mask. This  

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process is known as restoration. By restoring, 
Jung means developing a flexible persona that  

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does not collide with one’s true self, but 
rather helps one’s true self navigate society.  

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The restored persona should be a persona one is 
aware of, not one that manifests unconsciously  

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or is seen as your ‘true self.’ In other words, 
you should know when you’re putting on the mask  

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and why! Instead of automatically concealing your 
emotions, you should ask yourself case by case,  

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what would be most beneficial to me 
right now? Sharing your emotions with  

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close friends could relieve you, while doing 
so with your boss might just be a bad move.

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By being conscious of your performance, 
you can choose to integrate your true self  

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into it. If your true self is someone who is 
sometimes emotional and sometimes disagreeable,  

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you can choose when to let it out instead 
of concealing it entirely. Superior people  

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know exactly when to act a certain way - and 
you could, too! In order to integrate your  

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authentic self into your persona, though, 
you should get to know your authentic self.

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Identify Your Dark Side

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In the words of Jung “Everyone carries a shadow,  

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and the less it is embodied in the individual's 
conscious life, the blacker and denser it is.”

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One of the most important parts of 
Jung’s philosophy is getting to know  

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your shadow-self. Your shadow-self consists of 
all the parts of yourself that you consider bad,  

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reject, and repress. This might include anger 
issues, dark thoughts, shameful tendencies,  

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and even sexual desires. In many cases the 
shadow contains traits or desires that are  

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rejected by society as a whole, and we have 
been taught from very early on to hide those  

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parts of ourselves. You deny their existence and 
hope that by doing that, you make them go away.

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However, it does not work. Instead, these traits 
are there, will always be there, and sometimes  

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show their ugly head when you least expect it. For 
example, someone who is convinced that they are  

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never anrgy and that anger is a negative emotion, 
might one day just feel a strong sensation of  

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anger and have absolutely no way to prevent a 
massive outburst. To truly learn who you are,  

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you have to get to know your shadow. You have to 
become conscious of the unconscious. In order to  

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do so, you should regularly take a step back and 
analyze your own behavior, thoughts and feelings  

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during daily life. This could be done through 
journalling or mediation. Why did you behave  

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the way you did? Did it feel authentic to you? Why 
or why not? What was your first urge or instinct  

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in a certain situation? You have to interrogate 
yourself like you’re interrogating someone else!

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By ‘getting to know’ your shadow-self, Jung 
means that it is important to become aware  

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of the shadow-self, without identifying 
with it. You do not have to see yourself  

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as all those traits you try not to 
show. If your shadow houses anger,  

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you don’t have to see yourself 
as an angry person. Instead,  

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just acknowledge the existence of these things. 
Realize and accept that they are inside of you.

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And if like in this example, you find that you 
are an angry person deep down, you should think  

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of when it might actually be helpful to show 
that anger instead of always pushing it down.

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When is the right time to wear the mask, and when 
is it right to put it down? For example, getting  

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angry at a passerby for bumping into you seems 
unhelpful and unhealthy. However, getting angry  

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at a friend who canceled their plans with you for 
the fifth time in a row might need some anger from  

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your side for them to truly realize that they’re 
hurting you. In other words, you have to find ways  

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to integrate everything you find in your shadow 
into your personality instead of ignoring it.

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Your shadow is not here to punish 
you but rather to teach you,  

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and your repressed traits are here to 
stay. So only if you accept and embrace  

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your shadow qualities can you improve 
yourself. The self-knowledge and ability  

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to use all sides of yourself is what you 
need to do to become a superior person.

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4. Get To Know Your Two Selves

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To quote Jung “What can a man say 
about woman, his own opposite?”

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In Jungian philosophy, if you dive deeper into the 
shadow, you will find that you house two kinds of  

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traits: masculine, and feminine. Jung called 
this unconscious part of yourself the animus,  

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which is masculine, and anima, which 
is feminine. These apparently opposite,  

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‘genderised’ traits that you possess 
are called your contrasexual aspects.  

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Jung believed that if you are a woman, you most 
likely have a personal masculine psyche - or  

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animus - within you and, if you are a man, you 
most likely have an inner personal feminine  

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psyche - or anima. The anima and animus are 
based on the Greek terms of eros and logos.  

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‘Eros’ is associated with creativity, passion, 
connection and wholeness. ‘Logos’ is associated  

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with rationality, objectivity, power and action. 
However, due to the standard expectations of 20th  

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Century society, men are encouraged to suppress 
their feminine traits, and vice versa. We hide  

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them away in our subconscious and behave 
the way we think we are ‘supposed to’.

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Of course it’s obvious nonsense that literally 
half of the global population all think in  

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precisely one way with one set of values, and the 
other half think entirely the opposite. And this  

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should clue you into the fact that in reality, 
personality traits are almost entirely unrelated  

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to sex or gender. Sometimes women suppress 
their anima, sometimes men repress their animus,  

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but we all have a wonderful, messy, ever-changing 
mix of both. The point here is not to convince you  

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that you are suppressing certain gendered traits, 
or that this is in any way a negative thing,  

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but to look inward and ask yourself how 
that mix resides in you right now and how  

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it affects how you’re feeling, and how you 
engage with the world and people around you.

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In reality, everyone is contradictory in some 
way. A person can both value truth and be a liar,  

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or seem an extrovert but feel like an introvert. 
But since this is not commonly acknowledged,  

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we are often encouraged to only embrace 
the traits expected of our gender identity  

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and ignore - or worse, actively admonish - 
those that might contradict them. We repress.

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Think of a man who loves to knit. It is 
considered a creative, feminine hobby,  

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and thus not expected of a man. He might want 
to try and hide this hobby for fear of insults  

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and ridicule, while this could be a wonderful 
skill to have and a way to relax. Another example  

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is the belief that women are generally better 
with emotions than men. Because of that idea,  

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a woman might feel like she has to talk about her 
emotions all the time even if she doesn’t want to,  

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while a man might be discouraged to do so even if 
he wants to. The denial of your anima or animus  

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is not only unnecessary, but it will twist your 
traits into something ugly. Men who repress their  

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emotions to be more manly might become cold 
and cruel, while women who force themselves  

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into certain roles because society says they 
‘should’ could become bitter and distant.

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Thus it is important to learn how to 
recognize and accept your anima and animus.  

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Everybody has contradictory traits, 
and they can live in balance,  

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just like your negative shadow traits can. To 
analyze your masculine and feminine tendencies,  

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you can observe people around you and see which 
of them you admire or think positively about,  

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and which you find yourself being judgemental 
about. Then: question yourself. Why do you feel a  

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certain way about one person and differently about 
another? Would your opinion of those people be any  

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different if you perceived them as a different 
gender? What feelings do you usually have when an  

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individual’s behavior doesn’t align with societal 
gender norms? Does this affect you? And if so,  

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how? And why? All these questions and practices 
will help you gain more insight into yourself  

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and can help you become more open, balanced, 
and successful. In other words: Superior.

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5. Look Into Your Archetypes
Jung tells us “Archetypes are like  

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riverbeds which dry up when the water deserts 
them, but which it can find again at any time.”

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The very last part of your subconscious 
comes from something that Jung called  

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the ‘collective unconscious.’ This 
collective unconscious is a certain  

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unconsciousness shared by all human 
beings through their shared history  

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and experiences. Through our ancestors 
we inherit certain traits from birth,  

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and that is the reason for all similarities 
between people across time, cultures, and space.

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They are the natural tendencies of the human mind 
to see the world around you in a certain way and  

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behave in a certain way. This does not mean that 
every single person shares the exact same traits,  

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but rather that there is a finite collection 
of traits, and everyone has some of them. 

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Some examples of archetypes 
that Jung describes are

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The Hero 

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The hero is a brave fighter who thinks that 
if they work hard enough, they can achieve  

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anything. They're pretty stubborn and believe in 
themselves a lot, maybe even too much sometimes.

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The Caregiver 

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This archetype prioritizes others over 
themselves, often putting the needs of  

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others before their own. They tend to say yes 
instinctively, guided by their caring nature.

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The Trickster
The trickster is a playful  

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character who seeks enjoyment and fun above 
all else. Even when facing challenges, they are  

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inclined to use humor, negotiation, and mischief 
to navigate their way through the situation.

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Doing research on the Jungian archetypes 
and trying to determine which ones you see  

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yourself the most can tell you a lot about 
your subconscious. When you start to think  

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about what archetypes you identify with you 
will get to know yourself in an entirely  

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new way. It can also help with shadow 
work, determining the anima and animus,  

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and your persona, because every archetype 
carries positive and negative traits.

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For example, imagine someone who is part of 
‘The Caregiver’ archetype. Their positive  

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traits consist of their kindness and helpful 
nature, which results in lots of loyal friends  

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and good reputation. However, they might take care 
of others to the point of neglecting themselves,  

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or even grow bitter thanks to their own 
insatiable urge to ignore their own needs.  

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When you get to know what archetypes you 
identify with, you will get to know some  

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of your strong and weak points, and will 
know better how to balance them out. 
 

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6. Explore your self 

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Jung once wrote "The privilege of a 
lifetime is to become who you truly are."

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Another part of our inner workings is what Jung 
called ‘the self.’ If you imagine yourself as a  

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circle - or mandala, as Jung loved to use 
- the middle of the mandale is the ‘ego’,  

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which is the conscious part of you, and around 
it is the self. The self can be represented  

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by a whole mandala; it contains every single 
nook and cranny of your mind, the conscious,  

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unconscious, and everything in between. As 
the center, the ego is only a small part of  

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the self. There is also the shadow, anima, 
animus, persona, and so much more in you.

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The self generally contains lots of opposites: 
you are both an anrgy and calm person,  

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part introvert and part extrovert, sometimes 
stressed and other times relaxed. When the  

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self is in balance, all the parts of you get 
their chance to shine when it is most helpful.  

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It contains everything we are, everything 
we once were, and everything we can be.

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The self is something so vast that it can be 
explored throughout your whole life and you  

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will always find something new. Your search for 
your self is never over. Continuously exploring  

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the self is the key to individuality as well as 
confidence in yourself and your own decisions.

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This is because your goal should be to make the 
ego, your consciousness, as big as possible:  

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to know as much about yourself as you 
can. The self is a sign that we should  

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always continue to challenge ourselves and 
ask ourselves questions - and the actions  

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we take should be part of that, too.When 
you have an important decision to make,  

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it is the self - the entirety of you - that 
you should explore. You have to look inwards,  

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not outwards. As Jung said, ‘Who looks 
outside, dreams; who looks inside, awakes.’

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You can only live the very best life and 
become superior as a person if you always,  

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always try to keep exploring your self. 
By doing so, we can truly get to know  

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and improve ourselves throughout our entire 
lives. This ends with us being finally free  

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to explore who we truly are as individuals, 
to find balance and to become anything we  

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want to be. When you freely explore the self, 
only then can you become who you truly are.

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7. Find Your Meaning
In our final quote from Carl Jung for this video,  

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he says “The sole purpose of human existence is 
to kindle a light in the darkness of mere being.”

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According to Jung, one of the biggest reasons for 
unhappiness and the inability to feel better as  

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a person, is when you don’t have anything to 
believe in. Without religion, spirituality,  

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science or philosophy, our lives do not only 
seem boring, but also very arbitrarily unfair.  

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Or in other words: hopeless. We need to 
have certain beliefs to find meaning in  

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our lives. According to Jung, meaning will 
grant you purpose: if your life has meaning,  

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you know what you’re living for. So there 
must be some form of religion, spirituality,  

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a philosophical maxim, scientific principle 
or something else that you truly believe in.

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So, look inwards and think to yourself: what do I 
believe in? What spiritual or religious beliefs,  

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what moral principles, what values? How do I act 
on a daily basis? What do I expect from others?  

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You could journal about these questions, or 
meditate on them. Finding what you believe  

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in gives you the power to use it even more, 
and consciously transform it into the most  

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effective version it can be. It helps you to 
both motivate yourself and see more in life.

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But don’t worry. None of this means that you 
have to become religious or a philosopher . It  

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just means that you shouldn’t view life as 
meaningless. Find a goal to work towards or  

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ideals to adhere to. All superior people in 
the world consciously know what they live by  

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and why. It is their way of taking control, 
and it is what makes them so superior. 
  

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If you enjoyed this video, please make 
sure to check out our full philosophies  

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00:26:11,120 --> 00:26:15,600
for life playlist and for more videos to 
help you find success and happiness using  

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