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This video is sponsored by masterworks.

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Masterworks is a platform for investing in 
multimillion-dollar fine art by names like Banksy,

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Basquiat, and Picasso. We will talk more 
about Masterworks at the end of the video

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and for now let's get on with how to own 
yourself from the philosophy of Carl Jung.

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Carl Jung is one of the most 
influential psychiatrists of all time,

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along with Sigmund Freud and Alfred Adler. 
He was one of the founders of psychoanalysis

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and in spite of being highly praised by 
Freud, Jung departed from his teachings,

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eventually founding his own school of 
psychology called ‘analytical psychology’.

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He has published multiple books like the 
‘Psychology of the Unconscious,’ ‘Man and

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His Symbols,’ ‘The Archetypes and The Collective 
Unconscious,’ ‘Modern Man In Search of a Soul,’

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‘The Psychology of the Transference,’ ‘Memories, 
Dreams, and Thoughts,’ and ‘The Relations Between

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the Ego and the Unconscious.’ His philosophy 
is often referred to as ‘Jungian Philosophy.’

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Within the field of psychology, Jung is famously 
known for introducing the terms ‘introvert’ and

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‘extravert,’ introducing archetypes of the 
psyche and classifying the boundary between

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the unconscious and conscious. Our consciousness 
includes everything that we know about ourselves;

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the unconsciousness entails everything that 
is part of us but that we are not aware of.

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Jung introduced ‘the ego’ and ‘the persona’ 
as our consciousness, and ‘the shadow’ and

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‘the animus and anima’ as the parts that make 
up our unconsciousness. The shadow is one of

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the toughest, most intimidating parts 
to handle: it exists out of everything

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about ourselves that we dislike, which is why we 
often refuse to acknowledge it as a part of us.

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However, what many people don’t know is that not 
facing the shadow can be an even more intense

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blow on your self-esteem. But facing it is 
actually the only way to gain true control

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over yourself and who you are. Which is why in 
this video, we will teach you how you can truly

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own yourself by doing so-called shadow work in 
3 easy steps, from the philosophy of Carl Jung.

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Step 1 - Meet Your Shadow

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Jung says “One does not become enlightened by 
imagining figures of light, but by making the

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darkness conscious. The latter procedure, however, 
is disagreeable and therefore not popular”.

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The first step to getting to know, trust and love 
yourself more, is meeting with the shadow. This

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is the stage in which you ask yourself: ‘Why do 
I behave the way I do?’ The shadow is the most

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intense and problematic part of our unconscious. 
It houses all the negative traits you don’t want

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to identify with, the parts of yourself that you 
reject, the characteristics you think are bad,

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etc. These shadow-parts may include 
anger, vanity, impulses, dark thoughts,

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shameful tendencies, and so on. It may even 
include traits generally considered positive,

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such as passion or creativity. In many cases 
shadow traits are traits or desires that are

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rejected by society as a whole. The idea that 
one should not have these characteristics has

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been taught from childhood onwards and that 
is why we’ve become ashamed of them and deny

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their existence. As long as you’re ashamed of 
it and push it down, it ends up in the shadow

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Generally, people tend to suppress 
the unconscious parts of their

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psyche - especially their shadow parts. They 
are in denial, often both to themselves and

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the outside world. And ignoring the parts 
of you that you are ashamed of might seem

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like the key to confidence, at first. But 
denying the shadow does not make it go away.

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In fact, doing so only makes its presence worse, 
because what you are unaware of, you cannot learn

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to control. Thus, what we suppress tends to come 
out uncontrolled in our weakest moments. The

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shadow is then the cause of outbursts, emotional 
blowups, snapping at others and unwanted thoughts.

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For example, someone who is 
considered to be a gentle person,

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might have lots of repressed anger 
that they have failed to acknowledge,

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and so may snap furiously at another in a 
moment of weakness. These moments then feel

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like they come out of nowhere and might give 
you the sense that you barely know yourself.

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One of the most important aspects of the shadow 
is that it is unconscious - and thus, unknown to

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you. This leads to problems: whatever you push 
down the most tends to control your life most.

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As explained before, the parts of yourself 
you reject then bubble up when you have no

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say over it and will leave you feeling 
hopeless and not like yourself. This can

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destroy your confidence. To prevent 
this, we have to bring the shadow

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into the light. To make conscious what is 
unconscious. To get to know our shadow side.

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But how? Well, encountering your shadow happens 
in daily life in the way of ‘projection.’

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‘Projection’ is what someone does when they 
fool themselves into thinking that they see

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their own flaws or fears in someone else. It’s a 
way of saying: See?! I am not selfish, they are!’

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You project onto others what you deny and reject 
in yourself. Do you ever have those moments

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when you find yourself judging someone harshly - 
either out loud or in your head? Or when you catch

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yourself being biased or holding onto a certain 
prejudice? Or when you’re quick to take offense?

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It is very likely that those are the moments that 
you project your own unwanted traits onto others.

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As soon as you encounter traits that you’re 
afraid you possess, or particularly do not

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want to be associated with, your reaction 
will be stronger than it would be normally.

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That is because those are the traits that 
you unconsciously want to make sure are the

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opposite of what you are - and what better way 
to do that than be completely opposed to it?

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Thus, something that could have been slightly 
annoying suddenly becomes a huge problem.

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You cannot let go of the fact that your coworker 
is often distracted, for example, because you need

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to make it clear that you are not. You’re 
better. These are all ways in which you

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trick yourself into feeling more confident about 
yourself, but the confidence is based on denial

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and repression - and thus, it is unearned and 
fragile. The more you hate on people and traits

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you possess, the more self-hate you unknowingly 
gather as well. Any confrontation that catches you

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off-guard could ‘expose the truth’ and leave you 
feeling completely vulnerable and self conscious.

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So, in order to own yourself, you need to find the 
traits you reject and take the time to question

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yourself the next time you find yourself having 
a strong reaction to something. What is it that

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made you feel so upset? And Why? You might just 
discover that these are the traits that you are

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most afraid to have. It is very hard to become 
conscious of these reactions. This is why Jung

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advises activities that clear the mind and allow 
you to take a step back from yourself. Meditation,

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for example, is a good way to do so. Journaling 
about your feelings and experiences is as well,

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or drawing to ease your mind. When you find 
the moments you react strongly and impulsively,

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you can examine them. Why do you feel 
that way? What triggered your reaction?

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Keeping an actual list of your reactions and 
possible shadow traits can work wonders. You

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will find that you can truly get to know 
yourself in a way you’ve never done before.

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You can also see the process of meeting your 
shadow as the creation of an honest advertisement,

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or perhaps review, of you as a person. Imagine 
yourself seeing it: a flyer, promoting you.

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As expected, we want this flyer to be filled 
with benefits, perks, our usefulness and the way

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we make the people around us feel good. But the 
goal here is to be as honest and focused on our

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‘bad side’ as possible. Fill it with your flaws, 
your bad habits, the worst things you’ve done,

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the things you’d normally never admit to anyone. 
It will be a hard, painful and potentially scary

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process - but if you can manage to write an 
advertisement or review for yourself as a person

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like that, you have met your shadow.
Step 2 - Accept Your Shadow

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In the words of Jung, ‘The most terrifying 
thing is to accept oneself completely.’

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In this stage, we ask ourselves 
the question: ‘Who am I really?’

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Becoming aware of the undesirable traits 
you have pushed deep down is one thing,

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but accepting their existence is another. 
Although we can become aware of our

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shortcomings or insecurities, we have a hard 
time accepting them as part of who we are.

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Instead, when we get to know ourselves in ways 
we don’t appreciate, we often immediately jump

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to solutions. If you are inclined to be a bit 
lazy, all you need to do is make sure you’re

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always busy! If you’ve found that you’re insecure 
about your voice, you can either start to speak so

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much that you forget about it like me or barely 
speak at all so that you don’t have to face it.

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If you’ve found that you’re sensitive, just 
make sure to never let those emotions show.

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But… no. Because then you’re simply pushing 
it down again - and before you know it,

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you’d be right back where you started, denying 
your shadow. Instead, you have to accept the fact

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that you have certain traits or inclinations 
without immediately wanting to change them.

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To own yourself completely, you have to 
accept yourself for who you truly are.

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This is, of course, easier said than done. 
Accepting undesirable traits as yours can make you

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feel like you’re a bad person. It can change the 
image you had of yourself. And that is scary. Jung

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acknowledges this and says: ‘It is a frightening 
thought that man might have a shadow side to

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himself.’ Imagine taking that advertisement you 
created, and looking at it and thinking, yes,

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this is me. You’ll probably want to crumple it up 
and throw it away, burn it, never see it again.

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But you’re going to have to carry it with you 
if you actually want to change. The reality

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of the situation is: the shadow is only 
frightening when it is unacknowledged and

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unaccepted - because that is when it becomes 
uncontrollable. Accepting it is the best way

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to keep it under control. Accepting it is 
part of finding your balance. It might make

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you feel like you’ll be more insecure if you do 
accept it, but this is temporary. It is only a

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small step in a process that will make you feel 
more in control of yourself than ever before.

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A very good first step to doing so is analyzing 
why you wanted to hide it in the first place.

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Who taught you to hide them? Your 
parents? Classmates? The internet?

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Why do you think you’ll be less likable or 
lovable when you show these traits? How true

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is it that people will dislike you for showing 
this trait? Imagine you’ve found greediness in

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your shadow. Imagine that your parents always 
got incredibly angry at you for not sharing,

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or tended to suddenly take your possessions 
away as punishment. This could have given you

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the feeling that you need to preserve your own 
money and possessions as much as possible - but

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also the feeling that it is wrong for you 
to do so. When you know where it comes from,

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you understand yourself better and 
can accept yourself more easily.

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It is imperative to understand that everybody 
has a shadow side and your shadow does not

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make you a bad person. It simply makes you 
human, and all humans are complicated and

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have multiple sides to them. Furthermore, 
accepting your shadow brings inner balance

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to your life. If you’re pushing greediness 
down and become too generous to contrast it,

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your generosity is out of control and not worth 
as much as when it comes from a real place.

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The same goes for all the bad traits you try to 
counter. This is because countering bad traits

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has an air of insecurity to it. For example, 
if you force yourself to be overly generous,

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you’d probably quietly feel bitter about all 
that you’re giving away and then feel guilty

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and thus self-conscious about said bitterness. 
Or you could find yourself feeling ‘fake’ or

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like ‘you are acting the role’, which also makes 
you believe that your true self is inadequate.

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All of these consequences are incredibly 
damaging for your confidence. In order for

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your good traits to shine, you need to have some 
darkness every once in a while. You need to look

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at your bad traits over and over again. Say them 
aloud. Look in the mirror and think, this is me.

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Slowly, you’ll start to realize that they 
are not as horrible as you might think.

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Step 3 - Integrate Your Shadow
To quote Jung, “If a person wants to be cured it

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is necessary to find a way in which his conscious 
personality and his shadow can live together”.

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The final and most important question, after 
having found and accepted your shadow, is this:

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‘How can I change for the better?’ There is 
a beautiful benefit to finding and accepting

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your shadow: the acquiring of a certain wisdom 
that is hidden in every single part of yourself,

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even the parts that seem bad. This 
means that for all the parts of our

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shadow that we acknowledge and accept, we 
can use those parts of us in a good way.

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Once you know it is what has been holding you 
back, you can actually use it to go forward.

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If your shadow is a dragon and you are the knight 
fighting it, you haven’t won after merely entering

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the fight and facing your opponent. You have to 
overcome it. The recommendation is thus not to

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passively accept your shadow. It would be akin to 
passively standing before the dragon, so to speak.

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So, if you’ve found greediness in your shadow, 
this does not mean you just have to go on

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knowing you’re a greedy person and never change. 
This, too, would leave you feeling like a bad,

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undesirable or deficient person. It’s unlikely 
that you’d be ‘confidently greedy’ since you still

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think of it as bad. Instead, to actually grow more 
confident and fond of yourself, you should use it.

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Acceptance is merely a way to go to the next step:

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integrating the shadow into our behavior and 
lives. Your shadow is here to teach you. It is

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here to show you who you are, why you 
are the way you are - and why that’s

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wonderful! All shadow traits are traits that 
could be good, if only you use them right.

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Let's go back to the example of having found 
greediness in your shadow as a response to the

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treatment you got in your childhood. If you’ve 
made it this far, you can go on to analyze this

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trait to work out what behaviors this has 
caused. Did you become overly generous to

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combat it? Or have you been behaving greedily 
while beating yourself up over it? In any case,

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you should sit down and think, journal or 
talk with others about what behaviors you

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have exhibited as a result of certain undesirable 
traits, and then think: how else could I act?

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How would I rather act? The shadow is an 
invitation to think about your behavior and learn.

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Now is the time to analyze what you think is 
actually greedy and what you think are normal

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acts of self-preservation. Not wanting to give 
your friend your most expensive outfit is normal,

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but not wanting to let them borrow a spare 
coat for the night when they forgot theirs

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might just be a reaction coming from your 
childhood - and you can adjust your behavior.

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When before you probably lunged onto 
either one extreme or the other,

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now you have found that you are allowed to 
keep your expensive clothes to yourself,

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but can be a bit more generous with the stuff 
you don’t rationally care that mch about anyway.

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On the one hand, you can donate to causes you 
care about, but on the other, it is also okay

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to spend a little on yourself sometimes. Such a 
balance, never going to one extreme nor the other,

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can only be found when you’ve faced your shadow 
traits and incorporated them into your life.

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Or, as another example, somebody 
who’s been pushing down fear by

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being too impulsive can start to use it in 
order to think their actions through more.

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Somebody who’s let their life be controlled by 
fear can now use it as an opportunity to become

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courageous. The beauty of ‘bad traits’ are 
that they make us conscious and considerate.

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The shadow is a beautiful part of you that 
can be a great help if you just let it.

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Integrate your shadow by finding out what 
good behaviors can come from those ‘bad’

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traits. Only then will you reflect your inner 
self truly in your actions. And only then you

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won’t have to fear judgment from others. Nobody 
can call you out on being greedy, or a coward,

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or anything else, if you’ve already examined and 
combatted that behavior instead of denying it.

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You will never be more sure of yourself as 
when you’ve accepted every single part of you

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and behave accordingly. Not only will this make 
you feel more confident, more free and happier…

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It will leave you feeling completely 
assured of who you are and how you behave.

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As we mentioned at the beginning this 
video is brought to you by Masterworks.

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Carl Jung's lessons in deep reflection 
are more important than ever this year,

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as the cost of living has hit record highs. But 
compensating for rising costs has been nearly

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impossible, as traditional investments 
have been suffering as well. However,

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according to the Bank of America, 
one surprising asset could help:

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fine art. Fine art has a very low correlation 
to other investments like stocks, according

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to CitiBank. So while stocks may dip, your art 
investments may not. Also, Goldman Sachs says fine

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art specifically can help protect your purchasing 
power, even as prices rise. That’s why we’re

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excited to tell you about Masterworks. Masterworks 
buys this fine art and qualifies it with the SEC,

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splitting it into shares for investors 
just like you. And if Masterworks sells

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your painting for a profit, it means money back in 
your pocket. Since we are talking about investing,

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your investments can fluctuate, they can go up 
and can go down, and us talking about this does

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not mean we are giving any financial advice. But, 
what Masterworks is doing is truly fascinating,

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and it’s also in their best interest to get the 
highest return from selling their art. Masterworks

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has sold 9 paintings to date, 6 of them this year 
alone. Their last three sales have delivered 17,

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21, and 13 percent net returns to investors. Most 
wealth managers and experts would tell you that

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you should not put all your eggs in one basket, 
meaning that you should diversify your portfolio,

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and investing in art is definitely an interesting 
way to do that. So if you are interested

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in Masterworks, and wish to gain priority 
access, click on the link in the description.

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If you enjoyed this video, please make 
sure to check out our full philosophies

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for life playlist and for more videos to 
help you find success and happiness using

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00:21:39,540 --> 00:21:46,140
ancient philosophical wisdom, don’t forget 
to subscribe. Thanks so much for watching.