Hello everyone and welcome to another
episode of selling Greenville your
favorite real estate podcast here in
Greenville, South Carolina I'm your host
as always Stan Mccune realtor right here in
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right so with all of the Intrigue
surrounding what's going on in the
market right that's that's probably
the most common question that I get
particularly for people that are outside
of this area that are looking at
moving to Greenville, we look at the
metastats right every month
I'm showing you guys what's happening in the
Greater Greenville area, but that's not
necessarily a reflective of what's
happening in every little subpocket now
we have some data actually that breaks
it down per area, and then of course
we could really get into the weeds and
look at specific neighborhoods in
order to try to figure out what's
happening because here's what happens
right when we get the stats from the
Greater Greenville Association Realtors
it tells you what's happening, I mean all
the different areas I just described
right Greater Greenville area includes
some of Spartanburg even though
Spartanburg has their own MLS, a lot of
Greenville a lot of sparenberg ends up
getting listed in Greenville MLS ends up
getting lumped into that data even
though the western part of the
Upstate has their own MLS, a lot of that
ends up getting into Greenville as well
So we've got you know listings in
Pickens County, and Spartanburg County, and
Anderson County even a con County
Greenwood County so forth and so on
all of these counties in addition in
addition to Greenville County get lumped
into that data, and so when you see you
know medium prices going up medium
prices going down, that's not necessarily
reflected of every single part of the
upstate right some parts are still
seeing home values continue to go up
some markets are seeing home values come
down and then when you take all of
that data together, what we're having is
year on-year median price declines for 5
months in a row, we've already talked
about all of that, but today I want to
get into specific areas, so
What we're going to do is we're going to take
specific areas in the multiple listing
services that have seen
dramatic increases in recent years or
dramatic decreases in recent years in
terms of the medium price point, now what
I'm going to do is I'm going to take
five that are going up and five that are
going down and I'll show you exactly
where these areas are because the MLS
The multiple listing service has
specific little areas that are that are
pocketed all around Greenville and they
they assign them numbers, but they're not
necessarily intuitive, but
if you're watching this on
YouTube, I highly recommend you do that
you'll be able to see very clearly if
You're not if you're listening, I'll try
to explain to you guys what data
we're actually looking at here so I'm
just going to go ahead for those
watching on YouTube, you will get a nice
little screen share
here and here we go we're looking at
and if you're a realtor, we're looking at
Area 31 in the Greenville MLS and you
can see here now this is this is a
rolling when it shows the historic
median sales price, I'm going to explain
this real quick to those watching okay
The brown line is this area 31 in
The Multiple Listing Service the Gray
Line is all of Greenville MLS and
then what this is, it's a rolling 12 months
calculation so what happens with the
with median prices when you when you uh
segment out very specific areas you have
wild fluctuations like you might
have one month where the median is like
175,000
then the next month is like 400,000 for
the exact same area and so in order
to kind of smooth out that data, what the
Great Greenville Association Realtors
has done for us is they've taken uh for
each month they're going back 12
months and aggregating all of that data
together in order to get us something
that's not seeing insane fluctuations
but that's just showing us okay in a
12-month average what's happening so if
the average is going up, that means in
general that specific sub-market is
appreciating the average is going down
that submarket is depreciating, what I
saw when I went through this data, cuz
there's obviously we're only going
through 10 of these, there's a whole
lot more than that and a whole lot of
of the data is kind of following what
you see in the Gray Line the all MLS
line again for those not watching on
YouTube basically that line just
flatlines right and it's you can kind
of see it's kind of tailed off just
a little bit at the end here but it's
basically been flat for the past year-ish
okay that's what I found for the
majority of the markets but there were a
handful of markets that had very clear
progressions of going up, which isn't
quite appreciation you know it's not a
one-to-one just because we see prices
going up doesn't inherently mean that
Market's appreciating but this is
the best metric we have for tracking
that so for all intents and purposes
we're going to call that these
submarkets are going up in price, we're
going to call those appreciating markets
don't shoot me for that and if
they're going down, we're going to call
those depreciating markets again, that's
a little bit simplistic but it's
close enough, okay for the purposes of
this podcast and for the purposes of
of you kind of analyzing what's
happening in the market, it's close
enough and particularly if the
trends are consistent, right, so we're
looking at Area 31 and this one is one
of the least Dramatics out of all of
them but you can see a very clear
increase up to the current median
sales price, which is 590,000
and 500 you can see the rolling 12 months
average even though it's definitely
slowed down the past year, you can see
that it has continued to go up,
Now what is Area 31, all right, so here's
where I'm going to actually go into
Paragon, which is the software that runs
our multiple listing service and I'm
going to actually show you on the map
What this area is
I'm going to tell people basically what
it is and the simplest way to think of
this is that it's essentially the role
Mountain Road Corridor once you get
least of Interstate 85 and
Interstate 385 or to think of it another
way it's kind of Northern Five Forks
slash the southernmost tip of Greer
right, and it's all this is all
basically north of Wood Road so we've
got the
Widger Road is kind of the Southern
border uh 385 and 8 85 form the Western
and Northern borders and then
the eastern border is basically the energy or
some people pronounce it around here the
anory river um and so basically the
northern Five Forks, very very Southern
Greer area is kind of what we're looking
at here so this is the market this uh
this Northern Five Forks Southern Grim
Market has seen some steady appreciation
in the past several years, it has
slowed down quite a bit but still
showing that upward Trend uh upward
trajectory and so if you're looking at
the Five Forks area just know that
that's still one of the markets that's
still um that's still hot uh compared to
some of the other markets here in
Greenville, and obviously you can see
it's way more expensive than the all MLS
trend line which is way below it um
all right moving on again if you're
looking on YouTube now you're going to
see two markets side by side that's just
what my screen share is is unfortunately
showing for you, but we're going to start
with the one on the left, this is area 53
okay, area 53 we'll we'll actually go
back and before I get into the
details I'll actually describe for you
guys, because I think for those listening
it'll be helpful if I describe the area
I'm talking about before we get into the
numbers, this is the area that is
southwest of uh of 185 you can kind of
consider it to be the Western Piedmont
area Ren School District all of
kind of that area basically right around
where Interstate 85 kind of cuts down
west of Piedmont and that general
area um and so that's kind of what we're
looking at it includes some of
powersville, but but more south of
powersville okay if you're if you're
looking at a map, so what that area is
seeing is really seeing, some U really
strong appreciation in particular since
2023 and the trend line keeps going up
so the median sales price for
January was only
22,500 but if you look at the 12-month
median it's above
400,000 um and so this is an area that
Piedmont powersville Ren School District
um that's an award-winning School
District that you know you hear a lot of
people talking about that's an area that
um that's really hot in fact I just got
I had a listing in that area just got
under contract, it had a lot of activity
um and so um I can say from personal
experience this is an area that is uh
is really seeing some strong growth and
for a long time it was kind of following
the uh the the Greenville all MLS trend
line um and then just you know after
2023, it just kind of took off, what
what's happening there well again
you've got you know anytime there's a
school district that people like that
obviously drives things a lot of people
are looking for more space to spread out
there's bigger lot down here I just
referenced one of my listings had
several Acres with it a house on
several Acres down there less fewer
restrictions, fewer HOAs, a lot of things
that are attractive to people and that's
what's driving a lot of people there so
that's a market that is going up, let's
look at keep I keep flipping over to the
wrong side here uh if you're watching on
YouTube, you get to see all my uh all my
juicy little screenshots if you want to
pause that I I I have no idea what's
what's in all that it's mostly
screenshots from uh you know random
things that I had to look at and uh who
knows I don't know, let me know if
there's anything anything scandalous
in there for those of you that care
um okay this next area that we're
looking at area 62 in Greenville MLS
this is the
Northwestern region of Greenville
County okay the part of Greenville
County that goes up from Travers's rest
all the way up to the cliffs Valley and
then West towards Caesar's head and
Table Rock before it becomes well I
think before it becomes Pickens County
let me let me just check one thing it
might include a little bit of Pickins
County, no you know I don't think it
does I think that this is mostly a
Greenville County um a Greenville County
area here so this includes Slater
Marietta Cleveland Caesar's head all
that kind of stuff so the
Northwestern portion of Greenville
County what are we seeing here again
we're seeing this is another area that
that follows a similar trend line to the
one that we just looked at down in that
Red School District, but it would be for
very different reasons this area has
completely taken off the 12-month median
the 12-month rolling median has gone
from in 2023, it started the year at uh
300,000
and now it's in the 450 range, okay and
it's kind of plateaued a little bit um
in that 450 range but uh in in recent
months we're starting to see a V-shaped
curve um that would indicate that maybe
it's going to keep taking off and again
Why are people moving up there people?
Love Travelers Rest For The Swamp Rabbit
Trail for the outdoorsy culture they
love going even further north, you get
into the mountains up there, so you
know if you're looking on this map I
mean, I mean once you get into that
Slater Marietta area you're seeing some
really gorgeous Mountain views you're
seeing some really great areas
to hike and to bike a lot of a lot
of little Parks out there, a lot less
light pollution if you're you know into
things like watching planets and stars
all that kind of stuff, not something I'm
necessarily into but I appreciate the
lack of light pollution and so that's
what that's what we have here and and
the most recent median sales price for
this area was $500, 30,000 which is a
huge jump from last January, which was
325,000, but again this data is noisy um
don't you know we're not seeing
63% appreciation in that area year
one that's just like I said, noisy data
all it takes is one crazy month where a
million dollar home sells and we've got
here a sample size for this entire
area, let's see here, there are only 270
homes that not technically 270 that
sold but 270 that are in uh the the
range that that I pulled here in MLS um
so all it takes is a handful of really
really expensive homes in one month
because if I go back here I'll I'll tell
you exactly for this area, how many homes
sold the past
month it's going to take me a second
sold past
month last month, 15 homes sold so and
and let's see what the average was for
that the average of the 15 homes that
sold the past month was 470, the median
was 485 the high was 1,99 or sorry the
high was 1,300,000, so you can see that
$1
million listing is really pumping up the
average um, and then as far as the median
we've got several above 500,000 that
are pumping up the
median um and so this is how this data,
this data can kind of work on a on
a month-to-month basis, and this is why
you know I'm not drawing massive uh
massive conclusions from those but
we want to look at that 12-month
trend line it went way way way up in
2023 into 2024, and it has tried to come
down, but it's still continuing to go up
so that upper Northwestern uh Greenville
County area hot area right now
According to this data, all right, we've
got area 65 is next, let's pull that one
up in
Paragon area 65 area
65 this is an area that encompasses uh
basically Pickens and Anderson County
but doesn't go all the way down to
Anderson City okay so this is from uh
from
Clemson and something hold on, give me
look at one thing here, real
quick, want to make sure I don't have any
other might have some fil that last
filter I
did may have may have messed things up
here so just bear with me one
second as I try to I'm you know I'm
just going to close this out, I'm just
going to clear
and just start over
here because I don't want you guys to
have anything that is
inaccurate all
right, all right sorry about that area
65 here we go, this is more what
I was looking for okay
So this area basically down from Clemson
all the way up to the top of Pickin
County up towards Table Rock State
Park basically where Pickin County goes
all the way up to the North Carolina
border this includes parts of West
Easley, this includes parts of
Eastern kii all of that General it's
a huge region to be to be completely
honest, this is one that the trend line
has been very consistent, I mean um
really, I mean the data, the charts
going back to uh really all the way way
back to 2016, there's been steady steady
appreciation in this area and then it
really starts to uh to increase after
The pandemic and again this area super
duper hot during COVID, right, and the
heat hasn't slowed down, this is
again rural rural rural right what's
the theme of this episode, the areas that are
appreciating are some of the most rural
areas of the upstate and in this
case not even Greenville County
um and so and and the trend line has
continued there was a little bit of
a little bit of a fall back lately
but then it's continuing to go back
up so far in January 2025 with the
median sales price of
43,500 people are wanting to live in
rural areas, okay that's a very very
important thing for understanding the
market in the Upstate of South Carolina
If you're wanting to have land, if you're
wanting to have if you're wanting to
farm if you're wanting no restrictions
If you're wanting to be out in the
middle of nowhere, you've got competition
Okay these are the areas that are seeing
some of the greatest appreciation in all
of in all of the upstate of South
Carolina um so uh so definitely keep
that in mind, okay, area 76 is the next
one that we've
got and this will be our final
appreciating Market that we're looking
at here and this is also the first one
that isn't rural, this is right basically
right downtown Greenville, okay that's
the simplest way to think about it
includes some of uh some of West
Greenville, it includes Sterling greater
suent areas um it includes um you know
some of the areas uh you know just
outside of just outside of downtown
a little bit of what I would kind of
consider to be more over Brook but
for the most part, this is pretty much
Downtown Greenville is what we're
looking at when it comes to area 76 and
that one it it's a very interesting
trend line for this one, okay you see
very very minimal appreciation so since
2020 the that historical 12-month uh
rolling average was around 400,000 and
then it got up to you know uh maybe
550, then it got up to 600, then it
dropped again, it dropped a little bit
into right around 500 and now you know
the past half year it has skyrocketed
and is now in the 800s okay for the for
the 12 month rolling median for this um
and so again a lot of this has to do
with just the homes that are available
in Downtown Greenville, they're expensive
right, no big shocker there, I mean let's
let's look at um let's look at what is
you know what, I don't want to mess
around with this any with this more than
I already have because I messed it up
before um but if I showed you what's
active right now it's a lot of very very
expensive homes, okay and so what this is
telling me is that out of every area
of the upstate, what are the areas that
are hurting and of course we're going to
be looking at the areas that are hurting
from an appreciation from a
medium price point standpoint it's
the suburbs, right you've got the
most rural areas and the most urban
areas of Greenville are seeing a trend
lines that are shooting up, where are the
areas that are getting hammered
right now in terms of prices it's the
Suburban areas of Greenville and
the suround in counties so let's go
ahead and talk about that, what are the
areas that are struggling we're going to
start with Area
11 where is Area 11 Area
11 is the Paris Mountain State Park fman
Is area this would be um this would
include this basically comes down to uh
Rutherford Road is kind of like the
Southern Border in case you're wondering
um with uh with 276 as the uh western
border and then you've got you know
essentially, well I guess East Mountain
Creek Road as the eastern border so
basically just all around Paris Mountain
State Park and that's the only state
park in South Carolina in Cas or in uh
Greenville rather in case you're
wondering and it's generally a nice
area but it's an area that's not doing
too well when it comes to the medium
price point we are down at levels
where we were in 2022 in terms of that
12 months that 12- month rolling
average it had gotten up to uh the 400
the low 400,000 but now it's back
down hovering close to
300,000 um and so I find that to be very
interesting, and what I think happened is
I think the that area again these are
now the Suburban areas that we're
looking at, I think that area is kind of
stuck in no man's land right um you've
got traveler's rest to the north, you've
got Downtown Greenville to the South um
and not necessarily uh you know most of
area doesn't have immediate
accessibility to you know things like
The swamp RIT Trail, yeah Paris Mountain
is great, but it's not a free park, it can
be kind of expensive to get in there, you
know my family we all just went there
recently and it's it's almost 20
bucks for a family of four to enter into
Paris Mountain State Park, so there's
not always inherently a good reason
to go there or to live in that
area, it's also a very odd area right,
There's very expensive homes there's
very cheap homes, it kind of depends on
where you go, it doesn't have a firm
identity that some of these other areas
have so that area is is seeing things
Now there has been we're starting to see
the beginnings of maybe a little bit of
that vshape go back up in the price
point but in general, it's been
the trend Line's been going down since 2024
so that's an area to keep to keep an
eye on for sure next up is area
12 area 12 and Greenville MLS this is
the similar to one of the areas that
we looked at before I can't remember
exactly which one, but this is now going
to be traveler's rest proper and then
the northeastern part of Greenville County
that continues all the way up towards
the North Carolina border including the
cliffs Valley, including tigerville
Locust Hill and Highland, and some of
those areas um and so what's happening in area
12 area 12 topped out in early 2024 and
has just been coming down since it's
very interesting because it has a very
consistent trend line up, I mean there
was the stretch from from 2021 until
the middle of 2023 when it kind of
plateaued, kind of flatlined, and then all
a sudden saw this Big Boon and then just
came right back down and so uh it it
maxed out over 500,000 at one point now
we're hovering below 450 um for the
12mon uh rolling
median and so um so again uh what's
Interesting about this area is that most
of this area is more rural, okay but this
area includes downtown Travelers Rest
Guess what happened downtown Travers
rest has kind of gotten Tapped Out okay
from the standpoint of people being
able to afford what's there and uh and
and for it to actually make Financial
sense for a lot of people, those
prices kind of reached a point where
it's just like all right that's it
that's that's the most we can pay and
you know again if people want really
really rural, this area is not as rural
as that Northwestern part of the state
that we talked about, there's not as much
hiking, right we're we're further away
from Caesar's head we're further away
from Table Rock we're further away from
Jonesville Gap, we're further away
from some of these other areas that are
U that are really popular for those that
that enjoy that outdoorsy lifestyle
so even though it's beautiful up there
you get those Mountain views and
everything there's some lakes in the
area and all of that it doesn't have
all of those options that people
are looking for and there's not as uh as
much new construction as well, which I
think is playing a role in uh in
those numbers, all right, let's look at
area 30
next, another area where the trend line
is going down on the medium prices
and by the way, in case you're looking on
YouTube and you'll see sometimes that
there are some little bubbles that are
indicating where these areas are that
are like not even close to any of others
that's a realtor that didn't know what
they were doing okay, let's just let's
just call it what it is and that
always happens in fact, there are some
listings that show up uh that Geo uh
locate themselves in China in the
multiple listing service because there
are realtors that don't realize that
they need to verify the address when
they enter it, verify that it's mapping
correctly and uh and things will M will
map to China if you don't verify it
correctly what's the area that we're
looking at this area 30 this is the area
that, includes basically
the Midtown Greenville down to Malden area
in between 276 and 385 so it's a really
simple thing to think about if you're
looking at you know you know how there's
that downtown Airport small airport
mostly prop planes, sometimes private
jets go into that near Haywood Road
there's that great little Runway Park uh
where you can take your kids and they
can watch the planes and it's a whole
airplane-themed park that's really cool
so it's basically just east of that
and just continuing South like I said
with the Western border being lawren
Road 276 and the eastern border being
385 and it crosses over Interstate 85
and continues down towards the
Eastern portion of Alden sln norn
portion of Simpsonville, okay so that's
the area that we're talking about here
um and this is an area that has had the
same thing, it peaked in 2023, around
400,000 and now it's come back down to
less than 350,000 for this 12-month
rolling median and it's really plateaued
there it's been there for almost you
know for over half a year at this point
um and so that's just an area that's
struggling to punch up and I've seen
this firsthand okay, I saw the homes
that sold in this area in 2023 at that
top price point and I've been seeing
those prices coming down so this is a
very real thing this isn't a you know
a whole lot of well there's this
explanation this can this factor and
these things no no no this is just a
market that has that has gotten hit um
and you know what I think a lot of these
are production Built Homes production
Built Homes are not the popular
thing right now, right if you got to
County Council meetings, people are just
hating on the builders that do the
production Built
Homes um but it that's a product for
First-time home buyers and guess what
first-time home buyers are getting
crushed right now there's not a lot of
them in the market there you know the
the average first-time home buyer now
is 38 years old 38 um and so uh so
you've got all of these J Jers that
can't buy you got even Millennials that
can't buy their first home insane um and
so uh so that's what's happening again I
said the suburbs are where we we're
seeing uh a lot of uh a lot of the the
the worst data and this is one of the
the classic examples because this is a
very desirable area right that whole
Corridor a very very desirable cor
Corridor, but it doesn't matter because
of these other factors, all right let's
look at area 40
we're almost at the end here, some of
you are on pins and needles, one wondering
If your area is going to end up being
one of the depreciating areas, will it be
will it be uh possibly cu the next one?
is now basically just the exact same
area, but West right if you go, if you hop
over 276 or Lawrence Road and get
into that Gower Parkin Mill Area um or
continue to the west side of Malden that
is the area that we're looking at now uh
south and east of Nicktown east of
Pleasant Valley east and north of
Magnolia Acres and Kesty uh but
including downtown
Malden um and although downtown Malden
itself is very commercial, is not really
a whole lot of residential in downtown
but you know what I'm saying kind of
that that general area, that's the area
that we're looking at here in area 40 um
an area 40 topped out in the uh in the
mid 300s in
2024 and has just come down since then
now it's in the in the low threes and
it's come down pretty sharply and again
it's the same same thing that I just
described now there's not as much
production Built Homes in this area
because it does include areas like Gower
areas like Parkins Mill some of some
of the Pleasantburg uh Corridor before
it crosses over Interstate 85 but
there's there's a lot of cheap housing
in that area as well, and again it's
it's not including you know all the
expensive housing on Ferris Road and
some of the things going on there and
so just a really that's a really
unique area in general and prices um
they started, they really started to
Skyrocket in
2022 um and then they peaked in 23
came down, peaked again in 24, and now
have come back down again to levels that
we haven't seen since 20 uh really since
2022 um is where they've been sitting
for the past several months and uh
according to the 12-month uh median and
so again just that general area of
Greenville County right if we're
looking at it, you know you might
consider it kind of the uh the The Mid
Eastern portion of Greenville County
just southeast of downtown Greenville
is is an area that's seeing prices
that are coming down not as dramatically
as the last one we just looked at, but
still coming down in a measurable and
tangible way, all right, last but not
least is area
73 where's Area
73 area 73 now includes that area that
we just talked about the Ferris Road
Corridor the Pleasant Valley area the
area around Southside High you've got
let's see here, let's see if there are
some other identifying uh identifying
factors around here it's not
including areas like Denine or Judson it
kind of stops at 185 Mills Avenue it
stops at Interstate 85 on the south it
stops at Augusta Street on the East um
and so it's a nice little triangle
section, there that most people think
of this as the Ferris Road uh SL
Pleasant Valley SL it's also where um
where the Prisma hospital is and and
you know obviously that's a the the
biggest uh Hospital in Greenville I think
it's the biggest, it's it's definitely
the one you uh that people tend to
frequent when they have issues, okay
we'll just put it that way I'm not
going to create a hospital War here
because we also had the bonsor
hospital as well St
Francis a little bit north of there
also a good option too they they they're
kind of two different things, we're not
going to talk about that right now
Okay so what's going on in this little
this little triangle of an area uh over
thereby Prisma Pleasant Valley Ferris
bird all that this area really
really took off and had really been
bouncing around for a while, right if
you're looking at the trend
line back in 2015, it was in the low 300s
and it basically stayed there until 2021
it started to get up into the high 300s
2022, it started to get up into the 400s
then it dropped back down and then in
the middle of 2023, it just took off
right, it just took off, almost hit
600,000 000 at one point and since then
it's just been coming down and now it's
right sitting right around 500,000 for
that 12-month median and so this is
an area that is uh is is uh is
definitely to me, particularly when you
get into the Pleasant Valley area, it's
feeling tapped out and you know
obviously the area around Prisma
Health Ferris Road there's some very
Nice housing up there there's not
enough, not enough to swing these numbers
because when you've got you know
Pleasant Valley what ended up
happening in Pleasant Valley in my
opinion, a lot of flippers came in and
did kind of a shoddy job of flipping a
ton of houses there over the years and
now, what do we have we have these homes?
people were buying these homes buying
these homes up after they were freshly
flipped well, a poor flip job after it
CH, you know after the person who bought
it the first person who bought it after
the flip lives in it, then they try to
sell it off the wear and tear just
doesn't do well on these poor flip jobs
um, and so that ends up, you know, we had
so many flips in Pleasant Valley the
past 10 years, now they're starting to
change hands and that's my
personal opinion on what's happening in
that area and why we're starting to see
some of the numbers fall and yes
there are some really nice houses in
this area but it's just not enough to
buy the prices the way you
might like to see it now, that being said
where it is right now is still sitting
comfortably above where it has been
historically, but it seems like once it
hit that 600,000, that was just that was
just way too sharp of an incline, I don't
know all that happened there, maybe some
new construction played a role in that
um it's hard to say um but that market
um is showing some sharp declines in
some of this data as well, so I hope you
guys found that interesting that's
something you can go back and look at if
if there was something, maybe you're were
listening and you're like okay there was
something in there that I'd like
to take a closer look at great
opportunity you don't have to watch
the whole thing on YouTube just skip to the
part on YouTube that interested you the
most um and just watch that and then
you'll be able to actually see this data
because there's a lot of interesting
stuff in this data that I didn't even go
over with you guys but it
those can be some Easter eggs for uh For
You YouTube Watchers, so thank you guys
for watching and listening my contact
info in the show notes, Piper's contact
information in the show notes like
rate review subscribe, we will talk again
next time
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